A Quote by Berton Braley
I honestly believe that sound commercialism is the best test of true value in art. People work hard for their money and if they won't part with it for your product the chances are that your product hasn't sufficient value. An artist or writer hasn't any monopoly .... If the public response to his artistry is lacking, he'd do well to spend more time analyzing what's the matter with his work, and less time figuring what's the matter with the public.
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No matter how lofty a film is, it becomes a product after entering the market. It has a price. I think no matter what your purpose of shooting it, it has to have artistic value and then sell. But you can't make money if it doesn't have artistic value.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Mutual funds charge 2% per year and then brokers switch people between funds, costing another 3-4 percentage points. The poor guy in the general public is getting a terrible product from the professionals. I think it's disgusting. It's much better to be part of a system that delivers value to the people who buy the product. But if it makes money, we tend to do it in this country.
There is no communication with any public whatsoever. The artist can ask no question, and he makes no statement; he offers no information, and his work cannot be used. It is the end product which counts.
He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches.
In my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is your purpose, you risk running out steam well before you make a lot of money. Money is an outcome that comes as a result of adding value for a sustained period of time. I encourage people and companies to search for and articulate the vision for why they are doing what they're doing.
The question was, in a sense, at Princeton Review, how much value was I adding as a public company CEO. I was adding less than other people might've... I think you want to move on when you've given your best work and then feel that you're not going to add as much value moving forward.
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
In every domain of art, a work that corresponds to the need of its day carries a message of social and cultural value. It is the artist who crystallizes his age ... who fixes his time in history.
The product has to work. It has to be a good product. An enormous number of them are all hype with no value at all. People get into them because they want to make a lot of quick, easy money.
I'm a shareholder in Microsoft Corp. of some size, and while I don't work for the place anymore, I think a lot about that investment, how - as an outsider - might I add value or not add value? Do I believe that things are headed in a good direction? So I wouldn't say I spend the majority of my time on that, but I spend some time on that as well.
No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value.
No matter what your sexual preference or gender, no one likes a man who is fussy about his looks. You can spend as much time as you want looking good. But don`t do it in public.
Be true to the best you know. This is your high ideal. If you do your best, you cannot do more. Do your best every day and your life will gradually expand into satisfying fullness. Cultivate the habit of doing one thing at a time with quiet deliberateness. Always allow yourself a sufficient margin of time in which to do your work well. Frequently examine your working methods to discover and eliminate unnecessary tension. Aim at poise, repose, and self-control. The relaxed worker accomplishes most.
Work efficiently during office hours and leave on time. Give the required time to your family, friends & have proper rest. Value has a value only if its value is valued.
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