A Quote by Beth Comstock
B2B does not mean boring marketing.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
What does it mean to dance? What does it mean to commit a crime? What does it mean to be anxious? What does it mean to tell a joke? The great thing about the French is that they have thought about these subjects in a great variety of ways and are a very articulate people.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
For Canelo to call me boring, I mean, is he serious with that? I mean, I'm boring but Rocky Fielding is really exciting. Yeah, sure Canelo. Liam Smith was so exciting. Everybody couldn't wait for that.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
What does fighting crime mean, exactly? Does it mean upholding the law when a woman shoplifts to feed her children, or does it mean struggling to uncover the ones who, quite legally, have brought about her poverty?
Being holy . . . does not mean being perfect but being whole; it does not mean being exceptionally religious or being religious at all; it means being liberated from religiosity and religious pietism of any sort; it does not mean being morally better, it meas being exemplary; it does not mean being godly, but rather being truly human.
If I stand alone, It does not mean, I am any less a Human, If my arms do not hold another, It does not mean, They are incapable of holding, If my tongue is silent, And never speaks the words of Love, It does not mean, That it will be mute, When the time comes, That the words can sincerely be spoken. And just because the World, Has not yet introduced, The one that will share my Life, It certainly does not mean, That I am incapable, Of Loving.
It's one thing to tolerate a boring marriage; a boring affair does not make sense.
I don't know what compassionate conservative means. Does it mean cutting kids out of after school programs, Does it mean drilling in the arctic wildlife refuge? Does it mean sending kids to Iraq without body armor that's state of the art?
What does it mean to a successful woman today? Does it mean you have to be a mother? If you are a mother, does it mean you have to be a mother with a husband? If you don't have a husband, what is the role that the man plays? I think there are a lot of confusing things that we're all really still sorting out.
Being tolerant does not mean acquiescing to the intolerable; it does not mean covering up disrespect; it does not mean coddling the aggressor or disguising aggression. Tolerance is the virtue that teaches us to live with the different. It teaches us to learn from and respect the different.
Life is intrinsically, well, boring and dangerous at the same time. At any given moment the floor may open up. Of course, it almost never does; that's what makes it so boring.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
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