A Quote by Beth Comstock

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator. — © Beth Comstock
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

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Beth Comstock
Born: 1960
Junk DNA - or, as scientists call it nowadays, noncoding DNA - remains a mystery: No one knows how much of it is essential for life.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
We are machines built by DNA whose purpose is to make more copies of the same DNA. ... This is exactly what we are for. We are machines for propagating DNA, and the propagation of DNA is a self-sustaining process. It is every living object's sole reason for living.
I'm not going to be reduced to the position of being the implementer of Tory cuts in the North.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
It once seemed that the most profound feats stemming from DNA-based science would spring from our ability to read and detect genes, which we call the science of genomics. But the real opportunities lie in our ability to write DNA, to synthesize new gene sequences and insert them into organisms, resulting in brand-new biological functions.
With DNA, you have to be able to tell which genes are turned on or off. Current DNA sequencing cannot do that. The next generation of DNA sequencing needs to be able to do this. If somebody invents this, then we can start to very precisely identify cures for diseases.
Sequencing DNA on the ISS will enable NASA to see what happens to genetic material in space in real time, rather than looking at a snapshot of DNA before launch and another snapshot of DNA after launch and filling in the blanks.
We really want to be the leading designer and integrator of tailored solutions.
Mindtree began as an internet systems integrator when the dot-com boom was going on.
There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things..... Whenever his enemies have occasion to attack the innovator they do so with the passion of partisans, while the others defend him sluggishly so that the innovator and his party alike are vulnerable.
Nobody should have to be a systems integrator to make a convergence network work in their home.
Nobody should have to be a systems integrator to make a convergence network work in their home
DNA neither cares nor knows. DNA just is. And we dance to its music.
Private is our DNA, in my DNA. It enables us to make decisions for the long term.
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