A Quote by Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Beth Comstock

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Beings Believe Connection Context Emotional Essentials Good I Believe Looking Marketing Passionately Relevance Same Whether

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Beth Comstock
Born: 1960

I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual.

Ginni Rometty

What is too popular may not be profitable. Don't invest in B2C companies, instead invest in B2B companies.

Rakesh Jhunjhunwala

I'm being probably naïve, but I would like to think that once something moves you and you have an emotional involvement with it, and you see some relevance in it to your own life, then it's a little bit harder, maybe, to look at the people that produced it as being just exotic others that don't have any connection to you or relevance to you.

David Byrne

B2B does not mean boring marketing.

Beth Comstock

The only emotional connection of relevance is with my dog. My relationship with my dog, it's ridiculous.

Robert Pattinson

The language can be different, but the emotional lives are the same no matter whether you're doing Shakespeare or Stoppard or something else... The emotional life is all the same.

Ari Graynor

Parents are led to believe that they must be consistent, that is, always respond to the same issue the same way. Consistency is good up to a point but your child also needs to understand context and subtlety . . . much of adult life is governed by context: what is appropriate in one setting is not appropriate in another; the way something is said may be more important than what is said. . . .

Stanley Greenspan

There's nothing tiny or insignificant. Everything is significant. And everything flows on the same basis of Laws. Whether you are looking at world events or something that's happening in your kitchen drawer, broad and important, or narrow and seemingly insignificant, there's potential for connection or disconnection in either case. And it is only the connection or the disconnection that is of really any importance.

Esther Hicks

It doesn't matter to me whether I go back to outer space or not [while acting]. The job's the same and I don't have any sort of genre preferences. I'm looking for a good story and a good character, whether earthbound or not.

Harrison Ford

When human beings lose their connection to nature, to heaven and earth, then they do not know how to nurture their environmect or how to rule their world - which is saying the same thing. Human beings destroy their ecology at the same time that they destroy one another. From that perspective, healing our society goes hand in hand with healing our personal, elemental connection with the phenomenal world.

Chogyam Trungpa

I am an ally of the United States. We believe the same things, we believe passionately in the same battle of ideas, we will defend them to the hilt. Never try to separate me from them.

Margaret Thatcher

I get travel-sized versions of all of my essentials. That way, I can stay on the same routine whether I'm home or on the road.

Kelsea Ballerini

Good marketing speaks to human beings - the way human beings understand and take in information.

Simon Sinek

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

Amish Tripathi

I speak passionately. I drive passionately. If I hit a ball, I will do it passionately, too. Because I don't understand how you go through life without involvement. Whatever I am doing in my life, whether big or small, I am 100 per cent involved.

Jaggi Vasudev

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Howard Schultz

A Quote by Beth Comstock

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