Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Being a YouTuber, I agree that YouTube's content is much more superior than TikTok. If people say TikTok has cringe content, YouTube also does. But content is subjective.
The YouTube revolution isn't a revolution in content consumption, although there's a huge number of content consumers. It's about how anybody with a camera or a smartphone can create a video and share it with the whole world.
A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
There is massive propaganda for everyone to consume. Consumption is good for profits and consumption is good for the political establishment.
People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet.
In a pre-YouTube world, and in the beginning of the YouTube world, it was more personality-based and centered around very simple content.
Make content that makes you happy. Do whatever you want. Don't run after expensive things. Good content and subject will get you viewers.
I think that in an Internet age, content is content. As long as you can stand up on the merits of what you're doing right at that moment and aren't just relying on your success in doing something else, it's all good; people will respect you.
At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere.
I want to do good films, with good content. I am not selecting projects based on language.
I think media people know we're good at making content and how we can be smart about how to consume it. It's always a balance.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.