A Quote by Bhushan Kumar
The audience is open to all kinds of films but the content has to be good.
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We are committed to making content driven films of all kinds and are proud to be jointly producing films with LUV Films.
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
There is a space for all sorts of films because the audience wants to watch all kinds of films at the end of the day.
What is more important today for the audience is to have different kinds of content. They like variety, they like different kinds of stories, different kinds of entertainment.
Actors matter only if you have great content. There are so many actors who work only with good content, either the films will not work or they will get audience for a day or two if they are not backed by solid script.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
Whereas European films have traditionally been able to go into adult relationships. I think there's a huge audience in America for those kinds of films.
To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
It is always good to be cast in films with good stories and content, made by such amazing banners and directors. For an actor it's a task to work in films like these.
There are two kinds of films: the ones that are devoid of logic but can still hijack the audience, and those that can win them over with logic. Both kinds can succeed, and I like to work in both.
I would say that all my films have more content than a 'content-driven film.' It is not easy to make such films.
I enjoy making films. I have made all kinds of films, including action films, romantic films, period films like 'Kala Pani.'
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
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