A Quote by Bhuvan Bam
Being a YouTuber, I agree that YouTube's content is much more superior than TikTok. If people say TikTok has cringe content, YouTube also does. But content is subjective.
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YouTube consumption is entirely based on good content. If you don't put out good content, people will not consume it.
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.
In a pre-YouTube world, and in the beginning of the YouTube world, it was more personality-based and centered around very simple content.
Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.
The YouTube revolution isn't a revolution in content consumption, although there's a huge number of content consumers. It's about how anybody with a camera or a smartphone can create a video and share it with the whole world.
If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
You're not chasing syndication any more. It used to be a big thing. "Let's make 100 episodes and we'll get paid for life". You know? And what does the sheer amount of content that's being made do to syndication after a while? It just seems like there's more content than there is hours for everyone to watch it. But it's some of the best content that's ever been created.
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
YouTube does a better job of monetizing for the creators. Like, that is the home for me as a creator where, not only can my content be seen, consumed, digested, but also they pay.
YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn.
Anyone who does social media, YouTube, Internet content will tell you it can be extremely isolating.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
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