A Quote by Bill Gates

If I was down to the last dollar of my marketing budget I'd spend it on PR! — © Bill Gates
If I was down to the last dollar of my marketing budget I'd spend it on PR!
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
If I had one dollar left, I'd spend it on PR
If I only had two dollars left I would spend one dollar on PR.
I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.
You can have a million dollar, 20 million dollar budget or 60 million dollar budget, and if you don't have a good script, it doesn't mean a thing.
Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
Every dollar the government doesn't spend, tax, or borrow is a dollar that businesses and families can spend or invest themselves.
I am concerned about the erraticness of the dollar. The dollar is up, the dollar is down. We print a lot of dollars. The dollar gets devalued. That is really the concern. If people think the gold price up and down is a reflection of something wrong with gold, no - I say it is something wrong with the dollar.
When you raise the budget, you make creative compromises. The higher the budget goes, the more cuts in your movie happen. When people talk about how movies are watered down, that's a direct reflection of money and budget. The less money you spend; the more risks you can take. That doesn't mean it will be successful, but at least you can try different stuff. The higher your budget is, the less you can do that.
We must teach our children not to spend their money a dollar at a time. If you spend your dollar at a time, you'll wind up with trinkets instead of treasures.
American voters should understand that Congress will always find a way to spend every last dollar sent to Washington. Remember, politicians get votes by promising everything to everyone, always at the expense of some other invisible taxpayers. ...The federal government cannot maintain a budget surplus any more than an alcoholic can leave a fresh bottle of whiskey untouched in the cupboard.
President Obama unveiled a $4 trillion budget for 2016 that would increase taxes on the wealthy and spend more money on education. He also made a snowball and put it in the oven, just to see which would last longer, his budget or the snowball.
Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.
Social media puts the "public" into PR and the "market" into marketing.
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