There are many different kinds of PCs. You have fixed, virtual, tablets, notebooks, ultrabooks, desktops, workstations. What you find in commercial PCs, business PCs, is that there's a really long tail of usage on client devices.
I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.
We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.
Phones and tablet PCs are primarily consumption devices and not typically used for creation of content. It's here that we need PCs.
I think there certainly was a milestone in the '90s with regards to the Internet achieving critical mass. There were several magical factors that came together: the creation of HTML by Tim Berners-Lee, the drop in the price of communications, and all the PCs out there that you could put this software into.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
Whatever the price, identify it now. What will you have to go through to get where you want to be? There is a price you can pay to be free of the situation once and for all. It may be a fantastic price or a tiny one - but there is a price.
Whatever the price, identify it now. What will you have to go through to get where you want to be? There is a price you can pay to be free of the situation once and for all. It may be a fantastic price or a tiny one -- but there is a price.
You have to pay the price. You will find that everything in life exacts a price, and you will have to decide whether the price is worth the prize.
I used to build my own PCs... and actually had one of the first water-cooled, overclocked PCs around. I ran it at over 4Ghz, and this was back in 2001... but alas, I do not have the time for that fun anymore.
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
Most of the people who had PCs did not have modems and could not use those PCs as communicating devices. They really were using them for spreadsheets or word processing or storing recipes or playing games or what have you.
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
The idea that when people see prices falling they will stop buying those cheaper goods or cheaper food does not make much sense. And aiming for 2 percent inflation every year means that after a decade prices are more than 25 percent higher and the price level doubles every generation. That is not price stability, yet they call it price stability. I just do not understand central banks wanting a little inflation.
Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount with them, but many mobile devices aren't.
I think it's been, you know, kind of like a tragic play to this point. But at this point, I think it's clear, and will be clear to the majority of the Congress. I think it's clear to the American people that there is only one countervailing force to a world where financial institutions are trying to sell instruments every day and where credit has dried up, and that's the United States Treasury.