A Quote by Bill Moggridge

If there's a simple, easy design principle that binds everything together, it's probably about starting with the people.

Bill Moggridge

Quote Topics

About Binds Design Easy Everything People Principle Simple Starting Together

Quote Author

Bill Moggridge
British - Designer
June 25, 1943 - September 8, 2012

If there is a simple, easy principle that binds everything I have done together, it is my interest in people and their relationship to things.

Bill Moggridge

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

To begin with, the key principle of American indie rock wasn't a circumscribed musical style; it was the punk ethos of DIY, or do-it-yourself. The equation was simple: If punk was rebellious and DIY was rebellious, then doing it yourself was punk. 'Punk was about more than just starting a band,' former Minutemen bassist Mike Watt once said, 'it was about starting a label, it was about touring, it was about taking control. It was like songwriting; you just do it. You want a record, you pay the pressing plant. That's what it was all about.'

Michael Azerrad

The language of theism which was familiar to the people, gave Gandhi the advantage of easy communication with the people, but it is atheistic in principle. It could have been the starting point for the atheistic movement in the modern age.

Goparaju Ramachandra Rao

Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).

Norman Potter

For years I thought I was just a writer, but when I sat down to design and started playing around with it, I realized that, really, it's pretty easy. Obviously it's more than just a set of rules, but the basics of design are actually pretty simple and quite mathematical. The link between data and design works at quite a fundamental level.

David McCandless

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Arvind Gupta

It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.

Frank Luntz

The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.

Sam Farber

I know there's a principle of spirit. It works without space-time. I am subject to that principle, in spirit and in belief of body. Learn how spirit works, a few simple rules, living a perfect spiritual life is easy.

Richard Bach

To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.

Joshua Johnson

I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.

Richard Saul Wurman

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Walter Isaacson

He'd assumed that you went to school because you had to learn things, starting off with the easy stuff and moving on to the bigger issues, and once you'd learned them that was it, the way ahead opened up and thereafter life was simple and straightforward. What a joke. The older he got, the more complicated and obscure everything became.

Mary Lawson

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.