A Quote by Bill Moggridge

I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed--that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.
Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
Trade is now clearly designed to favor the wealthiest and most powerful corporations at the expense of the rest of us. The three wealthiest people on earth now control more assets than the combined incomes of 600 million people in the world's 48 poorest countries.
I think that people are really hungry for original content. I think there's a sense of reboots and remakes, and we're lacking in any sense of originality in media. So, I think the people who want something like this which has a graphic novel feel or comic book feel but that is designed and created for the medium of television, I think that is something is very appealing to a lot of people.
I think as a species we're not designed to be able to think more than one year into the future - if that. Even trying to imagine one year from now makes most people feel like they've been given a huge boring chunk of homework that's too hard to do.
World is not designed for you to win; it's designed to be played. It's designed for you to play your position until a certain point, when you get a chance to actually do some good, make a statement, get on your soapbox and say something.
If you're like most people, you've always wanted something better for your life - it's really how we are designed - we're supposed to want improvement, and we're designed to climb upward. But most people stop at that - the WANT. They rarely take any action that actually begins moving their dreams into true reality!
Design impacts me in everything I do. Because, as I say, everything I own is designed. So the building I live in, the objects I choose to boil water in for example, even drinking vessels.
At school I was a disaster, but when I would design, I could feel a sense of pride. I've always designed, and I would literally design everything I'd see: cars, bikes, motorcycles - everything.
If we were built, what were we built for? ... Why do we have this amazing collection of sinews, senses, and sensibilities? Were we really designed in order to recline on the couch, extending our wrists perpendicular to the floor so we can flick through the television's offerings? Were we really designed in order to shop some more so the economy can grow some more? Or were we designed to experience the great epiphanies that come from contact with each other and with the natural world?
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
It was so big, that view. I’ll never remember it properly. How can anyone remember something that big? I don’t think people’s brains are designed for memories like that. They’re designed for things like phone numbers, or the color of someone’s hair. Not hugeness.
Sometimes the theme of the film is something that comes down to the way you designed the film - that you're saying something about the world. And it's one of the things that I think animation can do, in a way that other forms of filmmaking can't do. Because every single thing you see has got to be designed and created.
Attraction eludes control so stubbornly that whole societies designed to organize relationships among people cannot keep order, not even when they bind people to one another from childhood and raise them together.
By early 1943, the Pentagon was complete-a building big enough to house forty thousand people and all their accoutrements, the largest building in the world, conceived, funded, designed and constructed in a little more than a year. And on the day it was finished, it was already too small.
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