A Quote by Bill Wyman
Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
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You know, people tend to get stereotyped for about forty percent of their behavior, so if you're completely crazy forty percent of the time you'll get stereotyped as crazy, even if you're totally boring thirty percent of the time and just studious the other thirty percent of the time.
Companies that acquire startups for their intellectual property, teams, or product lines are acquiring startups that are searching for a business model. If they acquire later stage companies who already have users/customers and/or a predictable revenue stream, they are acquiring companies that are executing.
You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.
About forty percent of the people vote Democrat. About forty percent vote Republican. Of those eighty percent, most wouldn't change their votes if Adolf Hitler was running against Abe Lincoln - or against FDR. . . . That leaves twenty percent of the people who swing back one way or another . . . the true independents. . . . That twenty percent controls the destiny of the country.
If you have to pay about forty to forty-three percent of your income for housing, you also have to pay fifteen percent of your paycheck for the FICA for Social Security wage withholding. You have to pay medical care, you have to pay the banks for your credit card debt, student loans. Then you only have about twenty-five or thirty-five percent, maybe one-third of your salary to buy goods and services. That's all.
Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.
Over the long term, it's hard for a stock to earn a much better return that the business which underlies it earns. If the business earns six percent on capital over forty years and you hold it for that forty years, you're not going to make much different than a six percent return - even if you originally buy it at a huge discount. Conversely, if a business earns eighteen percent on capital over twenty or thirty years, even if you pay an expensive looking price, you'll end up with one hell of a result.
Deadlines are great for customers because having one means they get a product, not just a promise that someday they'll get a product.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.
We're going to bring a lot of money in on trade. We're going to bring a lot of money on reciprocal. You know, as an example, when you have countries with a big tax and we get nothing for the same product and we're paying - our companies are paying 100 percent tax in some countries and if they send their product to us we pay nothing. Doesn't make sense.
There's a lot of stuff like that that American's don't know and since a lot of Americans don't have a passport, I'll get a passport for them and since a lot of Americans don't know what a war looks like thirty, forty years later and it's still doing damage.
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