A Quote by Bob Iger
It's a good time to be in the content business though, the branded content business.
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Any time you are in the content creation business, you have to leverage that content in as many ways as possible. DVD is one valuable secondary growth channel for HBO. Maybe the Internet is next.
Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.
My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
Producing and distributing premium TV entertainment content is more 'global' now than at any point in the history of the business. World Screen does an excellent job in following the news, trends and key players. It's a must-read for those in the business of global TV and brings us that much closer to prospective buyers and distributors of our premium content.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
The digital premium business content model is broken and we should all be taking appropriate steps now to ensure the viability of this business is preserved by other means.
The growing demand for content across our platform delivers bigger payouts to our contributor base and encourages them to upload fresh content to Shutterstock, further facilitating the network effect of our business.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
I am here to tell you, TV is not dead. Rather, it is constantly evolving as we are. My view is that we are in the next Golden Age of content. If AOL, Google, Netflix, Amazon, and Yahoo felt TV was dying, they would not be so eager to play in our sandbox. It is, after all, TV content that's driving their business.
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
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