A Quote by Bob Iger
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
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As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
You need to get in studio; we're excited about the Pay 1 opportunity with Disney because those movies are not just movies. They're amazing family content that get flexed over and over again, forms great loyalty with our subscribers, and it's a real trust brand for parents as well.
Art.com is a fantastic opportunity to move into the consumer space, as we have the content and now we have the means to go to the consumer and sell to them directly.
We have a unique opportunity as Disney because it really is the only true global entertainment brand.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
I believe that online paid content hasn't worked for general circulation newspapers because consumers weren't ready for it, because the implementation did not deliver enough value, because content was typically the same as in the print version, and because much of the material was being syndicted by the papers to other publishers or was not protected with DRM technologies to exclude use by others.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
To the extent that we consume, in our present circumstances, we are guilty. To the extent that we guilty consumers are conservationists, we are absurd. But what can we do? Must we go on writing letters to politicians and donating to conservation organizations until the majority of our fellow citizens agree with us? Or can we do something directly to solve our share of the problem? I am a conservationist. I believe wholeheartedly in putting pressure on the politicians and in maintaining the conservation organizations.
I don't come from a lot, so Disney gave me the opportunity to go to college, which is great. My brother and I are some of the first in our family to ever do that.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.
I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go.
Social media and music in general have been changing so fast. You can go on Twitter and go from one artist to another. What I really like about it is the opportunity to communicate directly with your fans.
HuffPost serves as a starter page for news consumers, a place to find, and be directed to, the best content available on the Web. We consistently link out directly to other sites - often from our top-of-the-page headline.
Foreign universities have two aspects - content and brand. If we focus on the brand, we could lose out on the content. The idea is to focus on the content.
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