A Quote by Bob Iger

When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera. — © Bob Iger
When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera.
I like to think of Photography 1.0 as the invention of photography. Photography 2.0 is digital technology and the move from film and paper to everything on a chip. Photography 3.0 is the use of the camera, space, and color and to capture an object in the third dimension.
I think that, in addition of the intersection of media and technology, there has also been an intersection between technology and finance, which is something I find a little closer to home, seeing as I spend so much time covering Wall Street banks.
With photography, everything is in the eye and these days I feel young photographers are missing the point a bit. People always ask about cameras but it doesn't matter what camera you have. You can have the most modern camera in the world but if you don't have an eye, the camera is worthless. Young people know more about modern cameras and lighting than I do. When I started out in photography I didn't own an exposure meter - I couldn't , they didn't exist! I had to guess.
I think the equipment you use has a real, visible influence on the character of your photography. You're going to work differently, and make different kinds of pictures, if you have to set up a view camera on a tripod than if you're Lee Friedlander with handheld 35 mm rangefinder. But fundamentally, vision is not about which camera or how many megapixels you have, it's about what you find important. It's all about ideas.
Once you change the technology - from a film camera to a video camera, or from an 8-mm camera to 16 mm - you change completely the content. With 8 mm, a leaf on a tree will be made up of maybe four grains. So it's very impressionistic, almost like Seurat. If you switch to 16 mm, the technology gives you hundreds of grains on that leaf.
I don't think it's necessary to put your feelings about photography in words. I've read things that photographers have written for exhibitions and so forth about their subjective feelings about photography and mostly I think it's disturbing. I think they're fooling themselves very often. They're just talking, they're not saying anything.
Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'.
I embrace technology and I just think that in 1984 when James Cameron wrote about the technology, everyone thought he was totally way out there and it was science fiction. Now it's almost reality what he talked about. The machines have taken over, except they have not become self-aware, like in Terminator. So this is really one thing that we have to watch out for, but I think technology is good.
My first pictures are from 1972, and my first proper camera dates back to 1973. During the first year I used my father's camera. It had a flash on it, which I don't like, but I didn't know anything about photography back then, so it was just what I did.
When I was at college, the idea of fashion was more immediate to me, whereas art photography, the depth of it, was a different thing. Storytelling - fanciful storytelling - can only be told through fashion photography. It's the perfect way to play with fantasy and dreams.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
I think TV content has changed a lot and even films, especially after the web platform has come in. Now, there's an option for everyone, you'll find content that appeals to you. So, I really like how storytelling is changing.
Storytelling is storytelling. You still play by the same narrative rules. The technology is completely different. I don't use one piece of technology that I used when I started directing.
I want the look of a movie to be secondary. I really want people to be engaged in the story and the characters and not think about a style or think about me or think about the director of photography and what a great job he's doing. I never feel like that should be there.
The message I'm trying to send is that technology is political, and that many decisions that look like decisions about technology actually are not at all about technology - they are about politics, and they need to be scrutinized as closely as we would scrutinize decisions about politics.
I'm not very eloquent about things like this, but I think that writing and photography go together. I don't mean that they are related arts, because they're not. But the person doing it, I think, learns from both things about accuracy of the eye, about observation, and about sympathy toward what is in front of you... It's about honesty, or truth telling, and a way to find it in yourself, how to need it and learn from it.
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