A Quote by Bob Lutz

Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.
CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.
The U.S. uses most of its oil for transportation. We can limit U.S. demand for oil by requiring automakers to use the technology that already exists to improve fuel economy - technology that the automakers refuse to bring into the market despite societal demand.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
I'm not interested in forcing my music on people, and that's what the whole music industry nowadays is based on is forcing stations to play it, forcing people to listen to it.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Speaking of prostitutes, big oil's top call girl Sen Inhofe wants to kill fuel economy backed by automakers, small biz, enviros, & consumers.
Ford can't sell trucks currently, and GM is not selling as many cars as it would like to. That is a problem of product and pricing, not a systemic problem of abandonment by consumers.
America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
I think forcing people to uncover their head is as tyrannical as forcing them to cover it.
I'm a Catholic, and I have always been fascinated by not just my religion, but religion in general, in the sense that it is the ultimate brand that they're trying to sell. Whereas Ford is trying to sell cars, the Vatican is trying to sell salvation, which is a much better product to be peddling.
I thought if the climate was heating that CO2 was the only forcing, and it would be late in the century before we had trouble. Now that we know about the other half of the forcing, it's obvious that the trouble is coming much sooner.
Big Government is the small option: it's the guarantee of smaller freedom, smaller homes, smaller cars, smaller opportunities, smaller lives.
Shared ownership will always mean that you will never sell as many cars as might have been sold without shared mobility... if people are sharing cars, then obviously you are going to sell less cars than would have been sold otherwise. But it doesn't mean that you will have a deceleration in private cars; it just means that the growth will be lower.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Hate's a growing thing like anything else. It's the inevitable outcome of forcing ideas onto life, of forcing one's deepest instincts; our deepest feelings we force according to certain ideas.
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