A Quote by Bob Schieffer
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
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Often, when I later listened to the tapes of the interview I would hear that I would rush in to break the silence. The worst is when you ask a question and don't let them answer by saying, "Of course, it's probably because of blah, blah, blah." And you go on and on and then they say, "Yes." So you don't get a quote from them.
I was spurred by the fact that having worked for women's magazines myself as a journalist, if you go off and interview a female celebrity, I'd just go in and interview them like I'd interview any human being and talk about the things that interested me. And you'd come back, and you'd file your copy. And then my editor would read through my copy and go, why haven't you asked them if they want kids? And I'd be like, well, I don't know, I interviewed Aerosmith last week. And I didn't ask them that.
Curiosity and listening [are the principles to an excellent interview]. I never go into an interview with a dedicated list of questions in which I will not deviate. You must be curious about the subject and listen to his answer and ask the next question off that rather than the next question on your list.
If the interview was done in the studio, Frank McGee would automatically do it. But if I went out and got it, then the interview was mine. So I was considered a pushy cookie, because I would get the interview.
My theory for a good interview is to listen to a person and react. I would always ask a question that was pertinent to the mindset of the talent, whether it was who they were going to meet, where they were going to meet them, and what they were going to do.
When I first started doing press interviews, the big question was, 'Do you think women are funny?' People would ask you that in an interview. In an interview! It's like, of course they are.
There's only one interview technique that matters... Do your homework so you can listen to the answers and react to them and ask follow-ups. Do your homework, prepare.
Every once in awhile, find a spot of shade, sit down on the grass or dirt, and ask yourself this question: “Do I respect myself?” A corollary to this question: “Do I respect the work I’m doing?” If the answer to the latter question is NO, then the answer to the former question will probably be NO too. If this is the case, wait a few weeks, then ask yourself the same two questions. If the answers are still NO, quit.
When you ask for help listen. It's one thing to ask the question and it's another thing to listen to the answer. Many people ask questions but they do not like what they hear and so they pretend that they heard nothing at all.
"Where do you get your ideas?" That's the one question I'm genuinely sick of being asked, and also genuinely fascinated by. What fascinates me is not that people ask the question, but what kind of answer are they really looking for? Because if I tell them the truth, which is "I make them up," they seem very disappointed. They want to know about the trek I do once a year to the mountain.
Before I ever endorse a candidate, I meet them, interview them, interview their colleagues and evaluate their competitors, study their positions and ideas, look at their campaign... then make a decision.
Talk to families in poverty and ask them what they need, instead of prescribing it for them. Ask what the barriers are. Ask what would help. And then deliver it.
Whenever I interview someone for a job, I always ask them whether they want to sit in Bernanke's chair. The only wrong answer is, 'Who's Bernanke?'.
Every single young person is reachable. Ask them what dating is like in their country. Ask them if they have a girlfriend. Ask them what their type is. There's nobody who's too conservative to talk about that.
We never get asked who we would vote for. It could be a general question to ask us in an interview, but it isn't.
In other philosophies, my questions would get answered to some degree, but then I would have a follow-up question and there would be no answer. The logic would dead-end. In Scientology you can find answers for anything you could ever think to ask. These are not pushed off on you as, 'This is the answer, you have to believe in it.' In Scientology you discover for yourself what is true for you.
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