A Quote by Bob Schieffer
We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different.
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I just don't need cable news. There's nothing that happens on cable news that I don't already know. I'm talking about just the acquisition of information, learning things. What is on cable TV is not that. Cable news isn't news. What is happening on cable news right now is a political assassination of not just Donald Trump, but of ideas and cultural mores that I believe in.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed their style over the decades, still going for that old-fashioned mix of voice-of-authority pomp and feel-good fluff. The difference is that people aren't watching.
Now your kids can't escape. Thirteen-year-olds back then, if they didn't watch the evening news, they didn't see news. If they didn't watch the 6:30 or seven p.m. news, they didn't see news. Today younger people have much more access to that kind of hard news than you did when you were 13 back then.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
I don't know how a culture is going to evolve, but I think the way the Internet works now is, people go to the Internet to laugh and have a good time. That's why Tumblr feeds and I Can Has Cheezburger and memes get thrown into the blender with real news and sports news and politics and that stuff.
Our news is Fox News. It's a cable channel and has nothing to do, frankly, with the entertainment area of the company. It's the model of how this company was launched, and there are a lot of independent stations and Fox O&Os who have hugely successful news that our programming is the lead-in for.
On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.
Every morning you have the economic news from all over the world, from television, radio, the Internet, and an hour later the news changes and the numbers change. People run fast from one place to another, which is very risky because they don't have enough time to think.
If you have talent, I believe that talent will win out. In other words, if you're a good broadcaster, if you're a funny comic, you'll be heard. If you know how to do a broadcast, if you're a good newsman, if you can see an event and describe it, you're going to be heard and you're going to be seen. So there's always room. Now with cable and satellite and Internet, it's endless. You could blog, you could be your own talent.
I've become very interested in the spectrum of political discourse as seen on the cable news channels that are conveniently right in a row on my cable provider's dial. I can flip from Fox to CNN to HLN to MSNBC, and I find myself at night flipping it back and forth through them, and it's something of an addiction.
One of the things we've learned about Donald Trump is he totally obsessed by the media. He is like the media critic-in-chief. He watches more cable news than people who work in cable news do. And he's extremely thin skinned about it.
I won't live in L.A. again, hell no, my friends tell me s**t when they come over I don't want to hear. I don't even know who got married and who got pregnant. You turn on the news in L.A. and it is all gossip about people. All the stuff that is going on in the world right now and this gossip is the news?... I love the BBC. I haven't heard myself mentioned on TV since I have been here. That has been really weird for me, and great.
For a long period of time, the media covered rap music and hip hop the same way they cover a lot of black people, people of color, you know, the bad news happens to be news. They used to have these little stupid colloquialisms that pop up like, "You know what? No news is bad news!" They trick the masses into thinking that any news is great for you. And I just think that's a piece of crap.
The challenges are different to different kinds of magazines. News magazines, magazines that have high frequency and news, are going to be challenged, heavily challenged, not just by the Internet but by the whole 24-hour news cycle which has just been getting enhanced.
Peter Jennings was the James Bond of evening news, and I always wanted to be that. His evening news was really a conversation with America, and I hope that's something I can achieve.
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