I don't audition for "on-air" commercials - the ones where your face can be seen. I've auditioned for voiceover campaigns that I haven't gotten, but I don't really want to be seen in a commercial unless it's a product that I really love. Like, if Adidas asked me, I would do it in a heartbeat. But I did a Reebok commercial, one for Pep Boys, one for Dunkin' Donuts. I auditioned for commercials, but I really couldn't stomach it. It just didn't feel right.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
I left acting for 15 years, and I think it's really nice to have another life. I took too much for granted when I was younger. I didn't really want to be an actor. I didn't really love it. And so I made a lot of mistakes. Oddly, I care much more about it now. I feel like a complete novice.
Even when I was really young, I hated doing commercials, because I would say, "That's not real acting." And it's not. It's embarrassing what they make little kids do in commercials.
When I was little, I didn't even know what acting was. But I was in commercials - baby toy commercials like Fisher-Price.
My sister pursued acting, and one day, I was like, 'Hey, I want to do acting, too' - this was just in commercials - and then one day, I got an audition for my first movie, 'Smurfs 2,' and I did it.
A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.
Artistically I like to do short-term things. Like I do a lot of commercials, I have the Miller commercial out where I play the Devil in Hell, where Hell is frozen.
The Bush campaign for re-election has officially begun. They're actually running television commercials. Have you seen any of the television commercials? In one of the commercials, you see George Bush for thirty seconds. In another commercial, you get to see George Bush for sixty seconds - kind of like his stint in the National Guard.
I did a lot of commercials early on, and I remember the first commercial I ever got was for a product called Funyuns. I had to eat these chips for, like, 12 hours straight.
I did a lot of commercials starting in about '75, yeah. Well, not 'a lot'; I never was a big old commercial gal, but I made a good living. I didn't immediately make 'a living' at commercials; the first year I made maybe a living was about '80. I had a great year in '85. I had a nice little supplement.
Honestly, I don't look at it as work because I have way too much fun on set to actually classify it as work. I know a lot of people who are like, 'Man, acting's so much work.' And I'm like, 'No, it's not. I'm having fun.' And I want to keep doing that. I don't ever want to give up acting.
I made quite a lot of money in commercials and I decided when I got out of school to take singing lessons so I could get into singing commercials, too.
I shot a lot of commercials and sometimes I enjoy the commercial shooting and sometimes I really hate it, but in thirty seconds or one minute, you can make some remarkable work shooting in one or two or three days.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.