A Quote by Boney Kapoor
The taste of a multiplex audience in Amrawati is very different from the taste a multiplex audience in Nariman Point, Mumbai.
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taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas.
We tend to say that some films are made for multiplex audience and some for single-screen theatres.
In Mumbai, it's almost like Hollywood. They can appeal to different segments and still be successful. There are multiplex audiences to whom you can showcase any lifestyle. But in Tamil cinema, we need to satisfy everybody, whether urban or rural.
Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 'Ghajini' and 'Dabangg' are examples.
If your choice enters into it, then taste is involved - bad taste, good taste, uninteresting taste. Taste is the enemy of art, A-R-T.
Even when people are watching a movie in a multiplex, they insult the film by constantly checking their phones and flashing lights. At times, even when the audience is being told to not flash their cameras, they do, and you can't do anything because it's a habit for them and they can't stop. I don't want that for myself.
Performance art can involve the audience with taste, smell and sounds not available with electronic media and not practical with conventional theater. This is due to the usually small audience.
Taste tends to develop very unevenly. It's rare that the same person has good visual taste and good taste in people and taste in ideas.
Just like multiplex theatres, the industry had become divided, making films that alienated one kind of audience or another. It was really time to come out of the niche and make something that, at a certain level, clicked with everyone. 'Wanted' did just that. It opened the gates once more.
A good taste in art feels the presence or the absence of merit; a just taste discriminates the degree--the poco piu and the poco meno. A good taste rejects faults; a just taste selects excellences. A good taste is often unconscious; a just taste is always conscious. A good taste may be lowered or spoilt; a just taste can only go on refining more and more.
Just as the great oceans have but one taste, the taste of salt, so too there is but one taste fundamental to all true teachings of the way, and this is the taste of freedom.
Just as the great ocean has one taste, the taste of salt, so also this teaching and discipline has one taste, the taste of liberation.
The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.
One is born with good taste. It's very hard to acquire. You can acquire the patina of taste. But what Elsie Mendl had was something else that's particularly American––an appreciation of vulgarity. Vulgarity is a very important ingredient in life. I'm a great believer in vulgarity––if it's got vitality. A little bad taste is like a nice splash of paprika. We all need a splash of bad taste––it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against.
Crowds can be frightening. They have a way of impressing the low, base taste upon their members. Watching the way thousands of people in his audience could not think for themselves, could not find the courage to allow their ordinary feelings of decency and taste to prevail, I understood better how demagogues are possible.
You get a taste of playing in the playoffs and what that's like, and it's a completely different world. You get a taste in those meaningful games. You get that taste, and you can't get it out. You want more.
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