I am a very spread out type of director as I just love working in all of these different worlds; I go from commercials to music videos to art projects.
My first acting job - I used to do commercials, and I had done a couple music videos - but my first job job was 'ATL' with T.I. I auditioned for that, like, five times. I didn't have an agent. And then, from there, my life changed.
I think of music videos as commercials for songs.
I direct a lot of TV commercials and music videos.
I don't feel as though I've graduated from commercials or music videos. In my mind, they aren't compartmentalised.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
When I was doing music videos, everybody was very snobbish about music video directors doing commercials. It was all guys from ad agencies.
I was very pleased to find that once I had records out music videos were starting to happen, so I directed some of my own music videos and got to experiment in other areas of expression.
I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
I come from music videos and commercials, where style is a big part of the whole world. I've always tried to add that to whatever I'm doing.
I've been working with music videos and commercials, they are naturally very music driven and visual driven. So that feels like my natural element to be working with that.
The first videos I uploaded on my own personal channel were videos of dogs.
I was working in commercials and music videos, always with the goal of working in feature films.
I did my own music videos, my own TV commercials.
When we were first approached with the idea to do videos, we said why not. We used the things that we do in our lives in the videos.