A Quote by Bonnie Wright
I'm really not for famous people who design a line for a company, when you know it's not really them creating it but a team of designers, especially when there are so many talented people who've taken the time to go and study fashion.
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I have so many influences, I'm a big follower of fashion. I love fashion, because designers really find different reference points and really study up on different cultures.
I'm like a conductor. I come up with ideas, and I get all these people to make great music together. I have a team of really talented assistant designers. I have architects in my office. People I trained from the beginning in menswear, womenswear, and home. I have a great team who know what I want and feel and translate that into beautiful results.
Until I was eighteen, I did not know that you could study fashion design or art. I really didn't know. I already had my nose in the art world; I was already looking at things, but I didn't really get it that you could study that because my school was a very different environment.
The moment I moved to New York City to study fashion, I met and became friends with people not only involved in fashion but in all the arts. It's quite fluid with so many types of artists, designers, and musicians who know each other through collaborations or friends of friends.
The difference between what designers create are you know they're creating a little world every season, you know head to toe, a full look, shoes bags, dresses, the whole thing whereas street fashion is what people are really wearing. There is an element of new. There is an element of previous seasons. There is your own history, you know your sweatshirt from high school and vintage pieces and it's that kind of combination that I find so much more interesting than just the runway, but you know and I love fashion.
You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.
The British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give me an opportunity to thank them in a formal way. You and I have worked together enough to know that it really isn't about two people. It's a whole team. And so it's great to acknowledge that you never do anything alone.
I played quarterback, and it was a leadership position, and even though I'm doing a solo thing now, a lot of my success is a part of assembling this team of people who are really, really talented, and their position doesn't put them out front the way mine does, but it's still a team effort.
Brazil has its own fashion identity. Many very talented Brazilian designers show every season at Sao Paulo and Rio fashion weeks.
Fashion is a great love of mine. I'm used to looking really hard for clothes that I like and I am really fortunate to have an amazing team of talented artists who work day and night with me to create our visions and make them come alive.
The designers, photographers and models I work with, they are really hard-working people who are devoting their lives to fashion. They're kind of like nuns of fashion.
Over the years, I observed that many talented graphic designers, including those in my own family, had difficulty getting their designs to market. I thought it would be possible to hold open stationery design competitions where all designers could participate.
I learned that as a director, you're around all these talented people, so you have this window that all these really good ideas can come in to help your movie, so you're crazy to close them. You need to be inspiring people, engaging people. There are lots of people who are really good at their jobs but might not know or feel like they want to come up to people and get them to participate and want to do their best.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
It's an art installation to put out a collection, with the people behind the scenes who are inventing and creating these designs and making sure they're realized on the catwalk, and just how much hangs on it for the designers. Their livelihoods hang in the balance, as far as whether this year's collection works for them or not, and there are so many people's jobs on the line, as a result of that. I just had no idea.
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