A Quote by Bono
I get to hear the really good or the really bad things in the press, but I don't read it. I can afford to say that because public opinion does not drive U2's audience.
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I hear what people say, I read all the reviews, all the blogs, and I am always curious to hear it, because you can't always listen to the good press, you have to hear the bad press, too.
We read novels. We read hundreds of pages of words, when the story is good because we're willing to stay there. I hope the story is good. I'm going into this venture thinking that the audience is really smart and really wants to hear all the nuances of what we're saying.
I've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.
A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
It's harder to gain relevance or traction. But I'm of the opinion that if something's really good - not pretty good, but really, really good - people will hear about it.
If your intentions are already bad, and then you still make giant mistakes, it seems like things just get worse. I get little joy seeing this, because what I don't see is the public saying, "Wow, those guys are really bad, maybe we should re-evaluate everything." I don't see that response with the scandals, I don't see it with the indictments, I don't see it after Katrina, I don't see the public going, "Wow, let's really re-examine the entire direction this country is going."
It's weird how an actor can read a script and think 'it's really good, it's really funny, that's going to be really dramatic...' and then you get there and say: "Oh, I have to get in it? I have to get in the water?! Are you kidding?"
Sometimes things need to get really bad before they can ever get better. Really bad can become untenable if enough people get sick of it. That was a big thing about why I ended up taking part in that rally [against police brutality] and ended up voicing my opinion and declaring what side I was standing on.
I never read the good press and never read the bad press. If you believe the good press you're finished. If you believe the bad press, you won't be able to continue.
You become successful, the way I see it, only if you're good enough to deliver what the public enjoys. If you're not, you won't have any audience; so the performer really has more to do with his success than the public does.
I don't care about people kissing my ass or telling me how great I am. I don't really give a damn. I read the bad stuff a whole lot more than I read the good stuff. I read that because there are always going to be critics who are going to say how good you aren't.
Very little of what America does is actually bad, and I don't think it ever does anything anywhere that is intentionally bad. I mean, sometimes we make mistakes and bad judgments and kind of back the wrong regimes and things, but by and large what America does is really good.
Sarah Palin kept talking and talking, and the more she talks, the less compelling she can be. People say, "She's a very good politician, very deft at what she does," and whatever. And I hear that sometimes and go, "I don't know much about this stuff, but I would say no." Because the really good politician expands the audience, not contracts it. She may be getting a very vocal crowd, but it's a very specific group.
Sometimes people hear that you help somebody or you said something that really resonated with them that they really needed to hear. Sometimes people get motivated to go and do stuff. That makes me feel really good because I feel like I'm affecting people in a good way.
And when things are not going well in Toronto, you're going to hear about it. And you're going to say things are not good at all, where it's really not that bad.
When things go really really bad - life is going to have its way with you no matter who you are - and when things get really really bad, that's the time to stand up and keep going, and to push, not to fall down or run away.
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