A Quote by Brad Lewis
One of my central philosophies is to be creatively driven so I have to be extraordinarily creative in the way I get things done and I have to be really flexible. Striving for the best creativity can be a really moving target if you're trying to budget anything because if you come up with a better idea for something and it's going to make the movie stronger then you have to do it. And that's what I do. The difficulty is that you have to use more judgement as a producer then you might in other places. I have to make unbelievably great creative decisions.
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When I'm making a movie, it's making use of my creative juices, and it fills me up with what really is - I think my purpose here is to tell stories. When I'm not, then I really have to learn how to live life and make use of the time properly. I'm not always great at making those decisions, but when it comes to working, my time is totally taken up. I have no option except to get up early in the morning and to work on that movie and to finish. But I take that with a pinch of salt, because I also love my time off.
So if you are seeking something else in the name of creativity, then drop the idea of being creative. At least consciously, deliberately, do whatsoever you want to do. Never hide behind masks. If you really want to be creative, then there is no question of money, success, prestige, respectability. Then you enjoy your activity; then each act has an intrinsic value. You dance because you like dancing; you dance because you delight in it.
Making a movie is so hard, you'd better make movies about something you really know about. And even more, it's really good to make movies about things you need to figure out for yourself, so you're driven the whole way through. It's going to make things more crucial for you.
If we have come up with a creative decision and somebody comes up with another idea, you do have to get into the depths of it and ask: "Is it a better idea? Or is it a different idea?" That can be hard. But that's the type of conversation the director and I will have, or as part of our creative groups. So with that in mind, it's hard to keep a budget in line. It's like in life, if you've ever built anything for the first time you're usually better at it the second time.
A producer is supposed to generate an idea for a movie. And then they're supposed to create the team, the group of people that are gonna make this movie. And within that team, the producer has to have a creative vision and a fiscal vision, and they have to adhere to both things.
I've written so many things over the years that I don't want to go back to being just a scriptwriter. I'm in what I consider to be the enviable position of all I have to do is come up with the idea and write an outline that makes it seem like it's a viable idea that will interest people, and then other people write the scripts -- and I become the executive producer or the producer, depending on how much involvement I have, and I get a creative credit and then move on to the next project.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
One of the things meditation gives you is creativity because creativity really comes from the subconscious brain - intuition, imagination - so it's not like you can go there and say, I'm going to go be creative now. Maybe you can, but the real way you get creativity is, you know, you're taking a hot shower and great ideas come to you from the subconscious. Essentially, meditation opens a pipeline between the conscious and the subconscious.
For me, collaborating is a marriage of the minds. It's two or more people coming together and making an idea come alive. Using their own creative knowledge or creative spirit to make the best version of an idea. To inspire an idea and to challenge it to be better than just one person's vision for it.
Technology is a big destroyer of emotion and truth. Auto-tuning doesn’t do anything for creativity. Yeah, it makes it easier and you can get home sooner; but it doesn’t make you a more creative person. That’s the disease we have to fight in any creative field: ease of use.
To be an actor, it's really tough to find your own voice because you're always tied to other characters and going to auditions and trying to get a job, hoping they'll pick you. And I think it's just so important for an actor to have something else that's creative, something that's creative and you're in charge of.
When you're done shooting, the movie that you're going to release when you're done shooting is as bad as it will ever be. And then through editing, and finishing the effects and adding music, you get to make the movie better again. So I'm really hard on myself and on the movie.
Music business is not for everyone. But if you have it in you, you have that passion, if you have that energy in you that you really want to make something creative and make something that's going to impact the world, then go for it, do it and don't let anybody tell you no.
If I am forced to come up with organizing tips, I use my iPhone and I have my to-do list that I keep there, and I try to go in weekly and have at it. I am never going to get through that entire list, so I have to weekly, as I check in, push up the priority and the three or four things that I absolutely have to get done, and constantly reorder the list. If anything, I feel like I have gotten more comfortable with that fact: knowing that what is really, truly important will get done and then being comfortable when other things fall by the wayside.
I like making series, for a couple reasons. One, the repetition of routine is very healthy because I can get a little crazy; I want to be making things all the time. And if I publish something every week, I don't have to put every idea I have into one piece. It's more like, here's one idea: execute it, see it through, think about it, do it the best you can. And then there are going to be ten more ideas that come while you're making that, because creativity works that way.
I have a creative mind, so if I listen to the song, I have an idea, I thought of five or six months ago, I'll bring it back into the playing field. I can tweak ideas or make them better. Just come up with something and then we go from there.
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