A Quote by Brad Parscale
Well, I mean, I think all campaigns run negative and positive ads.
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We tend to think of politics as bad, full of dirty tricks, negative ads, big campaigns, but I am here to explore the original meaning of politics, which is positive and has to do with balancing competing interests and looking for solutions.
I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money that moves into the campaigns from special interest groups, and if we resist publicly by saying "No more negative advertisements that destroy the reputations of one's opponents." In the meantime, just don't pay any attention to negative ads, if you can avoid them, and try to focus on the issues.
The Republicans had a real advantage over the Democrats for a long time. And the principal advantage they have had is they have concentrated money and concentrated power. And, boy, when it's all concentrated, man, you can organize it, you can use it, you can get out there, you can run those negative ads, you can be effective, you can put money into campaigns.
A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.
If you want to run for the United States Senate, you hire a consultant who will do polling for you, who will tell you the kinds of television ads you should run, who will tell you that most of the money you raise has got to go into TV. Raising money, and then putting that money into the hands of consultants, who then put on TV ads - that's more or less what campaigns are about. We've got to change that.
People turn off the news, stop reading in-depth magazine articles - especially young people. Look at the increasing reluctance of young people to vote. I think a lot of that is directly - you can lay it at the feet of these negative campaigns and relentless attack ads.
There's a reason people run negative ads... it's because they work.
Being positive does not mean ignoring the negative. Being positive means overcoming the negative.
When you think positively, you attract positive people. If I'm on a mission to be successful, and I'm positive all the time, then more positive people will come around me, and we'll help each other. If you're negative, you'll find yourself surrounded by negative people.
I came out very strongly that we want a border, and the Mexican government probably convinced him that Donald Trump was saying not nice things about the border. And I think it worked out well. I don't think it was a positive, though. I think it was probably a neutral. I don't think it was negative, but it could have been a tremendous negative.
I think it's important to get your surroundings as well as yourself into a positive state - meaning surround yourself with positive people, not the kind who are negative and jealous of everything you do.
I've always believed that you can think positive just as well as you can think negative.
Sooner or later, people are going to figure out if all you run is negative attack ads you don’t have much of a vision for the future or you’re not ready to articulate it.
Based means being yourself. Not being scared of what people think about you. Not being afraid to do what you wanna do. Being positive. When I was younger, based was a negative term that meant like dopehead, or basehead. People used to make fun of me. They was like, "You're based." They'd use it as a negative. And what I did was turn that negative into a positive. I started embracing it like, "Yeah, I'm based." I made it mine. I embedded it in my head. Based is positive.
It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
I do think there is something to be said for those who have significant experience at state level and have run campaigns or have been deeply involved in grass roots political campaigns and who have actual hands-on experience.
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