A Quote by Brad Stone
I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
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The first thing I think, I was building computers, I started to build a computer when I was 17 or 18 at home, an IBM compatible computer, and then I started to sell computers, and when I sold a computer to a company called Ligo I think, and they were selling systems which became blockbuster.
I always say that my favorite game was Original Adventure, published by both Microsoft and Apple Computer back in 1980.
I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Gates has always understood Moore's Law better than anyone else in the industry. If you can make something run at all, get it out there -it may be slow and clunky, but hardware improvements will bail you out. If you wait until it's running perfectly on the hardware already in the field, it will be obsolete before it's released. This philosophy built Microsoft and is the main reason Microsoft won the war IBM declared back in the OS/2 days.
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
There were IBM logos designed for the film, and there were IBM design consultants working with Kubrick on the layout of the controls and computer screens.
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
I'd always loved technology. It's something I always messed around with in computer labs at school. So I glommed onto it very early as way to differentiate myself in business.
This paradox of vision - the genius of youthful ignorance - is nothing new. Had Bill Gates not been in diapers in the early days of computer software, he might have understood that there could never be a market for consumer software - but the 19-year-old Gates went ahead and cofounded Microsoft.
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.
Perhaps the most damaging aspect of the Obamacare tech nightmare is how wholly predictable it all was. Anyone who has been involved in building the most rudimentary of web operations knows nothing ever works as it's supposed to. Even awesome Apple, mighty Microsoft, and gargantuan Google miss deadlines.
I think going back to the early days of the show [Suits], even back to the pilot, we've always used movie references. It's always just been intertwined in the life of the show, and that is born out of my - everything to me reminds me of a movie that I've seen, so I'm constantly in my life referencing those things.
One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the world I come from, the free software and open-source world, Microsoft is not generally viewed as open; they're viewed as proprietary.
Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.
I was being groomed as an undergraduate to specialize in Midwestern prehistory, but going back to my teenage days, my interest has always been in our early human ancestors. I wanted to work in Africa.
Microsoft first entered the living room with Ultimate TV way back in 2000 - a year before Apple's first iPod was announced. Ultimate TV offered consumers a DVR and supporting online services, including 14 days of programming and the ability to record 35 hours of programming. Microsoft's reach was then thwarted when Echostar acquired DIRECTV.
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