A Quote by Brandon Webb
What is SOCOM's mission statement in two sentences? Most people I know in SOF cannot recite it. If it's not clear from the bottom up, then it's a problem.
Related Quotes
The mission statement of the RSC is to foster a constitutionally bound limited government, it's to have a strong national defense, it's to protect private property rights and it's to support American values. That's what the mission statement is. There's nothing in the mission statement about trying to hold leadership accountable.
My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what your mission is, and you probably don't have one.
A purpose statement is, in essence, a written-down reason for being. Jesus' mission helped him decide how to act, what to do, and even what to say when challenging situations arose. Clarity is power: Once you are clear about what you were put here to do then 'jobs' become only a means toward accomplishing your mission, not an end in themselves.
My problem is that while other people are reading fifty books I'm reading one book fifty times. I only stop when at the bottom of page 20, say, I realize I can recite pages 21 and 22 from memory. Then I put the book away for a few years.
Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
I turn sentences around. That's my life. I write a sentence and then I turn it around. Then I look at it and I turn it around again. Then I have lunch. Then I come back in and write another sentence. Then I have tea and turn the new sentence around. Then I read the two sentences over and turn them both around. Then I lie down on my sofa and think. Then I get up and throw them out and start from the beginning.
When you go through all your life processing and abusing your hair so it will look like the hair of another race of people then you are making a statement and the statement is clear
As I worked to explain how to avoid bad strategy, I began to see that one cannot really evaluate or criticize a strategy unless there is a fairly clear statement of the problem the strategy is trying to solve.
Doctors and scientists, being part of that two-sex culture, have done everything they can to try to force people who are in-between into one of the two clear types. Intersex people themselves have also generally wanted to fit into one of the two clear categories; most are not interested in being in a 'third' type.
If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'
If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.
You know how it always is, every new idea, it takes a generation or two until it becomes obvious that there's no real problem. It has not yet become obvious to me that there's no real problem. I cannot define the real problem, therefore I suspect there's no real problem, but I'm not sure there's no real problem.
A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.
As I walk, I construct perfect sentences that I cannot remember later at home. I don’t know if the ineffable poetry of those sentences derived from what they were or from their never having been (written).
Everybody has their own way of hearing songs. My fans are usually pretty on point. Sometimes they go all the way to the bottom of it. It's fascinating to me how far an idea can go. I wrote most of my first album in my mom's kitchen, and now I can go around the world and hear people recite those lyrics, and understand the story, even though they're not from the same area I grew up in.
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