A Quote by Brendan Iribe
Ultimately, going into the consumer market, we really need outstanding content. That was the goal: if we can get the developer kit out at a low enough cost point, then hopefully a lot of developers would show up and start creating content.
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If you don't have content, you don't sell hardware. We need a suite of content of really fun, compelling experiences that aren't just hardcore game-oriented, and when that's good enough, it'll be an easy decision to go to the consumer market.
We tend to think of Steam as tools for content developers and tools for producers. We're just always thinking: how do we want to make content developers' lives better and users' lives a lot better? With Big Picture Mode, we're trying to answer the question: 'How can we maximize a content developers' investment?'
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Career wise, I'm looking into different opportunities to do a TV show, but in some way that's not a goal in itself. To me, the goal is creating content and doing fun stuff that I'm proud to show. I don't want to do a TV show for the sake of doing it.
I think of myself as a content creator and hopefully one day a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content; it's a pretty well-trodden path.
Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
I didn't quite understand the DVD thing and why my husband was mailing it back. I couldn't quite wrap my head around it. But now that I'm deeply in, as a watcher of content, what a brilliant business model. As a consumer, it's empowering to choose what I want to watch and when I want to watch it. I have three small children, so I need that flexibility, in order to really get into a show. And being on a Netflix show, it's perfect timing. I feel so grateful.
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