A Quote by Brian France
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.
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Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.
It was tough to get to where I am, to get the following that I do have on social media and all the fans out there, which I greatly appreciate, but I would love to have a template so the next girl who grows up doesn't have to go through a lot of the hardships that we faced in our generation.
For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.
Most of our fans don't get to interact with us or know our personalities except through social media.
We always say we are a brand for our fans because through social media we're so lucky to see what people are asking us for, what they're looking for, and so we really design what we like but also take our fans in mind.
When we talk about something like student loans, what we should be talking about is the fact that every American wants their kids to do better than we have done. If we can get that, the other thing we'd really like is for our kids to be able to come home and raise their kids in the community where we raised them. What unites all of us, no matter where you live in the country, is we want our family to be safe, we want the next generation in our family to be more successful than us, and we would like our family to be close together.
Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.
We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter.
You reach sometimes when you're at the lowest and times when you don't know if you are going to play again or when the next injection or operation might be. There are sometimes when you are at rock bottom. That's when you need people around you, at the club, the fans, little tweets on social media to give you some reassurance.
Unlike someone like Tom Hanks, or U2, the comics industry is not a thriving industry and we all need to keep and expand our audience. The best way to do that is to keep the fans we have happy and to keep them excited about our next projects so they'll keep following our work. The best way to do that is to continually engage them in conversation. I don't mean to sound flippant by any means. We're not being nice to our fans because we have to.
Sometimes it takes a while to recognize that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals and imagine that together we can do great things. In those rare moments, when such a person comes along, we need to put aside our plans and reach for what we know is possible.
While the digital age has done so much to improve our world, it has dramatically changed our social structure, often further isolating us from each other.
Social media puts us inside our phones and our computers and our headphones, and we're not connecting so much with our outside environment. Even when people go to the Grand Canyon they're more concerned about the selfies than actually looking at the canyon. I see it with my own kids - the addiction to needing things fast, never pausing to just see what's around us and connect with our fellow human beings in real time.
'Big Day Out' is one of our favourite festivals, it's such an eclectic mix of so many different things and it's really about music - which is what a good festival should be about. The reaction from the fans in that part of the world rivals our greatest territories and the kids are always very rabid and very appreciative of us being there, so we're super excited to get back.
I think that is what we do by preserving and telling our stories. If you don't tell your stories, other people will tell their story about you. It's important that we nurture and protect these memories. Things change. Existence means change. So, the kind of precious memories about being black for my generation won't exist for my kids' and grandkids' generations unless we preserve them through fiction, through film, through comic books, and every other form of media we can possibly utilize to perpetuate the story of the great African-American people.
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