A Quote by Brian France

Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.
It's something we're trying to change and NASCAR is as a whole trying to bring in a younger fan base, a different-looking fan base, we're trying to change the whole demographic of the sport. Me going out to do that is something I'll take responsibility for.
I'm too busy with entertainment to think about anything else. No one knows this sport better than I do. I've been a fan of this sport since UFC 1 in Denver. I've followed this sport, I've been obsessed with this sport, I've trained with the best of the best, and I've fought the best of the best.
I was a huge boxing fan, but it's a sport where the guys punch each other in the head. I thought maybe I shouldn't be a fan of that anymore. Maybe I shouldn't allow myself to cheer a sport where the head injuries are a big part of it.
I've been to fights, and I've seen them on television, but no, I would not call myself a fan of the sport, that particular sport, no.
I'm a huge fan of the Diaz boys. I'm a huge fan of what they've done for our sport. I feel like it's not about the rankings anymore. Sometimes the rankings are a little shaky.
Every sport has a 'guy' that personifies what the sport is about and almost creates what the sport is on his own.
The people who critique me are the people who don't know about the sport. They don't really know about the rules of MMA. They aren't a real fan or follower of the sport, or they're just people who like to talk.
I love racing cars, and we have to have great competitors to make the diverse fan base have people to root for, and some people like calm, shy Ryan Blaney that knows a lot about the sport, or Chase Elliott, who's been around racing and has those deep ties to NASCAR and the southern roots of our sport. Those guys are all important.
Bullfighting has some of the elements of a sport or contest, and in the United States most people think of it as a sport, an unfair sport. If you're in Spain or Mexico it's absolutely not a sport; it's not thought of as a sport and it's not written about as a sport. It has elements of public spectacle, but then so does, for example, the Super Bowl. It has elements of a deeply entrenched, deeply conservative tradition, a tradition that resists change, as you pointed out.
I grew up in this sport, I got into the sport, watching GSP and his style. I definitely became a fan, because I mimicked myself after him for so long.
I'm a sports fan of all sports - college basketball, MLB, NFL - and as a fan, the only sport I feel every week I feel urgency is college football.
I believe that I'm not just a fighter in this game; I love to study the sport. And in studying the sport, I believe I have a good eye for the sport, and I'm able to talk about the sport.
When people say that a certain sport is not a sport - have them play that sport and see if they can do it. Golf is one of the hardest sports you've ever played. Bowling is all about concentration, it's all about focus, it's all about aim.
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.
I'm not a fan of everyone treating you different because you play a sport.
I think one of the concerns, anytime you're in the human business, like sports, it's a very high - risk endeavor. You do have to get players every year. You have to deal with calendar. You have to deal with all kinds of things in our sport, like every sport does.
This site uses cookies to ensure you get the best experience. More info...
Got it!