A Quote by Brian France

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on. — © Brian France
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
When we first started in '04 or '05, that's when social media started to become a way to release music and connect with fans - and our fans were kind of at the forefront of that.
We always say we are a brand for our fans because through social media we're so lucky to see what people are asking us for, what they're looking for, and so we really design what we like but also take our fans in mind.
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
Social media has created an awesome platform not only for the fans to be able to communicate directly with the artist, but for new artists to have a platform to share music. As far as me, I love it because it allows the fans to connect with me.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
Most of our fans don't get to interact with us or know our personalities except through social media.
The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.
At the time when I was at the peak of my career in Bollywood, we never had social media to give us a direct sense of our popularity, the excitement among fans and their appreciation.
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.
I am still fairly new to the whole social media thing - I am definitely tweeting and Facebooking. It's a nice way to connect with fans.
I think because we were a girl group, there was such a stigma, so we had to engage with fans - social media was such a big part of our journey.
You know, social media unites us with our fans, gets the middle man out of the way, and you get to directly hear what they think.
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
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