A Quote by Brian France

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product. — © Brian France
Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.
Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
I love eating it - grilled chicken, pasta, rice, and other foods that give me long term energy. Every once in a while, my sweet tooth gets the best of me and I have to snack on some candy. Beverage wise, I stick to sports drinks, water, milk, and juice.
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
Selling is the most important skill as an entrepreneur. I'm not talking so much about selling a product so much as selling yourself, team, and deals.
All of us are selling ourselves, every single minute of every single dayeach one of us is building our own 'brand of me' and saying 'buy into me, put your faith into me, give me this shot, I will make it happen.'
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
You never see Coke and Pepsi doing attacks to each other. It would depress the product category of soft drinks.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Am I a good person? Deep down, do I even really want to be a good person, or do I only want to seem like a good person so that people (including myself) will approve of me? Is there a difference? How do I ever actually know whether I'm bullshitting myself, morally speaking?
To this day, just always treat people the way you want to be treated. Whether it's family or friends or co-workers, I think it's the most important thing. Whether you have success or don't have it, whether you're a good person is all that matters.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
The supermarket chain Whole Foods has quite a radical employee empowerment program, where employees get to decide whether another employee can work in their team or not. If they think this person's a slacker, doesn't have good ideas, they can vote and say, no, we don't want this person to be working with us on the vegetable aisle.
I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?
We all look in the mirror and see us a little blonder or a little thinner or a little younger, whatever that ideal might be and most of the people that I'm photographing are selling something, you know whether they're on the front of an album cover or a magazine or they're a corporate person ready to switch companies or a doctor selling a skincare line... so I want to help them achieve that.
Taking in too much added sugar from highly marketed sugary foods and drinks displaces healthier foods in the diet.
Without knowing every single detail in a man's life, we cannot judge whether he is a good person or not!
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