A Quote by Brian Grazer
No one in Hollywood really knows what a good idea is before a movie hits the screens. We only know if it's a good idea after it's done.
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You can do a good movie, or you can do a good movie that can help people to feel the idea of what it is like to live. It can be good in an artificial way; it can be also a good movie for your own existence. You don't know that when you do a movie. You don't know if you succeeded, which is the most difficult thing.
If your idea is truly innovative, you're going to hear from the naysayers. After all, if it really were such a good idea, someone would have already done it, right?
'Paycheck,' I thought, was a really, really good idea. I never got an opportunity, unfortunately, to read the novel, but I loved the idea of how to deal with intellectual properties. I just don't know that we necessarily got to the heart of that particular idea. I think it became more of a chase movie than anything else.
The really good idea is always traceable back quite a long way, often to a not very good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting.
There are two things that have to happen before an idea catches on. One is that the idea should be good. The other is that it should fit in with the temper of the age. If it does not, even a good idea may well be passed by.
I have one very basic rule when it comes to "good ideas". A good idea is not an idea that solves a problem cleanly. A good idea is an idea that solves several things at the same time. The mark of good coding is not that the program does what you want, it's that it also does something that you didn't start out wanting.
We believe that almost all really good investment records will involve relatively little diversification. The basic idea that it was hard to find good investments and that you wanted to be in good investments, and therefore, you'd just find a few of them that you knew a lot about and concentrate on those seemed to me such an obviously good idea. And indeed, it's proven to be an obviously good idea. Yet 98% of the investing world doesn't follow it. That's been good for us.
Similarities in the vampire genre are so rampant that there's really no such thing as an original idea - only an original take on an idea that's been done before.
An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skillfully marketed before it will actually shift people's perceptions and behavior.
I love being around people that contribute. It doesn't matter where the good idea comes from. A good idea is a good idea.
All of everything we've ever done has been riding on low expectations. 'Cloudy With a Chance of Meatballs,' a terrible idea. Doing '21 Jump Street' as a movie is a terrible idea. 'The Lego Movie' sounds like a terrible idea.
No one knows what's a good idea or a bad idea until you try it.
What I've learned is that if you really want to be successful at something, you'll find that you put the time in. You won't just ask somebody if it's a good idea, you'll go figure out if it's a good idea.
What I’ve learned is that if you really want to be successful at something, you’ll find that you put the time in. You won’t just ask somebody if it’s a good idea, you’ll go figure out if it’s a good idea.
There's nothing really original. Alien was a B-movie. Five directors passed on it before me. Because I was into Heavy Metal, I read it, and thought, "Wow, I want to do this." I was on a plane to Hollywood in 22 hours. It was a B-movie and was elevated to an A-plus movie by sheer good taste.
Ideas really do matter. But in any organization a good idea will only go so far unless its proponents are willing to fight the political games to get the idea adopted.
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