A Quote by Brian Halligan

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
A lot of times your best sales rep, that A++ player, kills it on a regular basis...but can never describe how they do it. They look at sales as an art, not a science.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
You look to Google, you see this incredible world of information, you see the advertising, but you also get Google Analytics. And Google Analytics coupled with Salesforce's sales and service and marketing means that both of our customers are going to have customer insights that they've never had before. That is really exciting.
A picture of me as this super affable sales guy gets painted, but in actuality, I'm pretty driven by hard work and love working with teams. What people discount is, I grew up in a very small blue-collar town in Massachusetts and have basically scrapped my way career wise.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.
The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.
The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."
Each piece of content you create should lead your readers further down the path to purchase. Typically, sales and leads won't happen until a prospect has had multiple points of contact with you, so don't expect sales after a single blog post.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
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