A Quote by Brian L. Roberts

Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.

Brian L. Roberts

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Array Brands Consumers Deliver Experiences Incredible Those Ways

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Brian L. Roberts
American - Businessman
Born: June 28, 1959

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

Martin Lindstrom

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Simon Mainwaring

I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.

Alex Bogusky

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

Muhtar Kent

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Martin Lindstrom

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

Nancy Dubuc

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.

Ranbir Kapoor

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Simon Mainwaring

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

Nirmalya Kumar

If you look at Jeep, Ram, and the premium brands, those are brands that will survive.

Sergio Marchionne

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Simon Mainwaring

Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

Monita Rajpal

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Theophilus London

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

Jay Samit

Consumers are looking for those trusted brands to help with search and discovery and streaming content choices.

Nancy Dubuc

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

Chiara Ferragni

A Quote by Brian L. Roberts

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