A Quote by Brian Solis

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing. — © Brian Solis
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Social media puts the "public" into PR and the "market" into marketing.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
When I put about my anxiety on social media, I decided I'm just going to be honest about it. I'm really glad I did it because I do think social media has taken over everyone's lives right now, especially the young ones. Kids are rocking around with Instagram at 5.
I just put out some free content on Soundcloud and it just got bigger and bigger with no promotion whatsoever, no industry backing, no radio, not even really any social media presence.
The biases the media has are much bigger than conservative or liberal. They're about getting ratings, about making money, about doing stories that are easy to cover.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
Since social media has become so big, body image has taken a downward spiral. Especially in surfing, because we're in bikinis all day, we're really critiqued. After a competition, social media will just be talking about who looked better in a bikini instead of who surfed better. It's not even about the results anymore, so much is body. And that's really frustrating at times.
Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
There are no general-interest media that all of us can tap into. I'm not a good person to talk to about social media. I just avoid it. I'm suspicious also of the culture of venting. But the bigger question is, How can we in this media world have a genuine civic conversation? I mean, look at Franklin Roosevelt. He had these radio talks that all Americans listened to, and there was a common civic conversation that came out of it.
My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite frankly, 10 years ago, I wouldn't have had a chance.
When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.
I was a stickler. I wanted to learn every nuance to my craft. And that's not just talking about in the ring. It's all facets. Production, marketing, PR. I've always looked at this business as a business.
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