A Quote by Brian Tracy

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Brian Tracy

Quote Topics

Achieve Books Buy Goal Help Hope Key Marketing People Problem Solve Take Them Will World

Quote Author

Brian Tracy
American - Author
Born: January 5, 1944

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

Jay Conrad Levinson

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Seth

Hope. People want hope. We crave hope. We long for hope. Hope has been present since the very beginning. And almost in the worst situations of human history, you often find the greatest amount of hope. The very nature of the situation, the way stepped-on people created within them even more hope than when things were going fine. Hope has always been around.

Rob Bell

Blind hope. Blind hope is all we have. There's a Greek tragedy called Prometheus Bound; Prometheus is the [titan] that gave humans fire. He's chained to a rock and bemoaning his fate and saying, "I gave you everything. By giving you fire, I gave you blind hope. By giving you a little light that kept you warm at night, I let you believe that this was all going to be okay." For me, that's what art has been. Music and books, it's an act of hope to make them, and it's an act of hope to listen to them. That hope will be dashed, you will say goodbye.

Torquil Campbell

For some people hope is all they have. Encourage them and don't take their hope away, for they will be left with nothing.

Robert Cheeke

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

Perry Marshall

Hope is a good thing, maybe the best of things. Hope is one of those things that you can't buy, but that will be freely given to you if you ask. Hope is the one thing people cannot live without. Hope is a thing of beauty.

Matthew Kelly

In relation to the question of hope, I think the only hope we have is hope against hope. We hope for a better world. But of course we can do better than just hope.

Simon Critchley

But I hope I will never have a life that is not surrounded by books, by books that are bound in paper and cloth and glue, such perishable things for ideas have lasted thousands of years . . . I hope I am always walled in by the very weight and breadth and clumsy, inefficient, antiquated bulk of them, hope that I spend my last days on this Earth arranging and rearranging them on thrones of good, honest pine, oak, and mahogany, because I just like to look at their covers, and dream of the promise of the great stories inside.

Rick Bragg

I hope I've contributed something to the mental health field. But I hope people will think - I've had so many wonderful opportunities, I tried to take advantage of them.

Rosalynn Carter

I hope many of you will be people that question why things are and why we have to do them the way we have always done them. I hope you will take some risks, exert some real leadership on issues, and if you will, dance along the edge of the roof as you continue for life.

Wilma Mankiller

And then the spirit brings hope, hope in the strictest Christian sense, hope which is hoping against hope. For an immediate hope exists in every person; it may be more powerfully alive in one person than in another; but in death every hope of this kind dies and turns into hopelessness. Into this night of hopelessness (it is death that we are describing) comes the life-giving spirit and brings hope, the hope of eternity. It is against hope, for there was no longer any hope for that merely natural hope; this hope is therefore a hope contrary to hope.

Soren Kierkegaard

Every time I go out to perform, believe me. You never lose that fear of, 'I hope I do it right. I hope I don't fall flat on my face. I hope this will be good for them.'

Julie Andrews

I hope you make the best of it. And I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people with a different point of view. I hope you live a life you're proud of. If you find that you're not, I hope you have the strength to start all over again.

F. Scott Fitzgerald

Hope? Hope is not the absence of tragedy, my friend. It is the conviction that tragedy can be endured. Hope is the spark in you that is not subdued in the face of the vast and callous indifference of the universe. Hope is that which is not shattered by hardship. Hope is the urge to fight what is wrong even when you know it will destroy you. Hope is the decision to love and need someone knowing that they will one day die. For me to promise that there are no obstacles would be the cruelest lie I could possibly tell. That lie is not hope. Hope is the will which needs no lies.