A Quote by Brian Tracy

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Brian Tracy

Quote Topics

Activities Business Central Create Customer Focused Keep Must Purpose

Quote Author

Brian Tracy
American - Author
Born: January 5, 1944

The true purpose of a business is to create and keep a customer, not to make you money.

Theodore Levitt

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

Peter Drucker

The purpose of a business is to create a customer.

Peter Drucker

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Theodore Levitt

It's so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you aren't certain you can continue, it is your purpose that will compel you to push through.

Anne F. Beiler

The more a business is able to develop and articulate a core purpose and engage with millennials, who equate purpose with business excellence, the greater chances for long-term success.

Punit Renjen

Its so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you arent certain you can continue, it is your purpose that will compel you to push through.

Anne F. Beiler

To separate the purpose of a business from the purpose of people who are in the business is, I think, not a good thing.

Michael Josephson

To satisfy the customer is the mission and purpose of every business.

Peter Drucker

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

James Rouse

...there is no more strategic issue for a company, or any organization, than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that.

Ray Anderson

Interest in business ethics courses has surged, and student activities at leading business schools are more focused than ever before on making business serve long-term social values.

Peter Singer

As leaders, we must remember that effectively executing business plans involves a consistent engagement in activities that would typically create animosity in every other non-business relationship.

Clay Clark

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

Everyone is looking for a purpose in life. The reason we all go to the cinema, or online, is because we haven't found a purpose yet. We are always wondering why we're here. But I've learned that we have to create that purpose for ourselves. My purpose, which I finally found thanks to social media, is helping all of these people find their purpose.