A Quote by Brian Tracy
You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?"
Related Quotes
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.
If you're a thorough professional, and they won't let you do a professional job, nobody's going to benefit from it. The people who produce it won't benefit. The people who buy it won't benefit from it. They're going to get a half-assed product.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
On a personal level, I would like my loved ones to know that I have always done the best that I could to demonstrate my love, and worked hard to provide them with a sense of security. On a more global level, I would like to see that my efforts, whether with the Beach Boys or as an individual, achieve as much benefit to humanity as possible during my lifetime. Peace and love!
Studies of volunteers have shown there is a benefit to performing acts of love for other people. The irony is that it is actually in your best interest to be selfless. The things you do for the benefit of others not only make you feel fulfilled, they increase your chances of living a long and happy life. Remember that an act of love always benefits at least two people.
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
The older we get the more we realize that service to others is the only way to stay happy. If we do nothing to benefit others we will do nothing to benefit ourselves.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
With any possibly erroneous decision, you can always look back and think you could've done something differently - but always with the benefit of hindsight.
People are always saying bad things about them, but really they think they're just trying to clean up our planet. I'm not saying it's right but, you know, we could all benefit from following that example.
Every day, think as you wake up, today I am fortunate to be alive, I have a precious human life, I am not going to waste it. I am going to use all my energies to develop myself, to expand my heart out to others; to achieve enlightenment for the benefit of all beings. I am going to have kind thoughts towards others, I am not going to get angry or think badly about others. I am going to benefit others as much as I can.
From a Buddhist point of view, the first thing to help is yourself, to get your own mind together. And to really understand how to benefit beings, not just on the physical level, but on all levels. Then there are endless beings you can benefit.
I believe we all have a responsibility to try to help other people in this world. To me, my ability to help and to do good for others will only increase if I'm more known and get to that really super elite level. That would be the huge benefit for me. It would put me in a position where I could just help more people.
Sell the benefit, not your company or the product. People buy results, not features.
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