A Quote by Brian Tracy

Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

Brian Tracy

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Amount Between Cost Customer Demonstrate Difference Eventually Item Pays Price Purchase Same Takes Your

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Brian Tracy
American - Author
Born: January 5, 1944

No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.

W. Edwards Deming

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Roy H. Williams

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Roy H. Williams

The price which society pays for the law of competition, like the price it pays for cheap comforts and luxuries, is great; but the advantages of this law are also greater still than its cost- for it is to this law that we owe our wonderful material development, which brings improved conditions in its train.

Andrew Carnegie

The main reason why it is profitable to establish a firm would seem to be that there is a cost of using the price mechanism. The most obvious cost of 'organizing' production through the price mechanism is that of discovering what the relevant prices are.

Ronald Coase

Since your time is your main involvement here - I mean, the clay doesn't cost very much. Even the glaze and the firing doesn't cost a great deal. But your time is the cost, and if you can keep your time to a minimum and still come out with the results you want, that means the pots can be sold for an economic price.

Warren MacKenzie

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

Pascal Couchepin

I said earlier [2015] year that I thought we'd get to 10 or 20 bucks [per barrel ] because that's the marginal cost, and when you're in a price war, it's the marginal cost that determines the price.It is a price war because basically the OPEC reason did not cut production in their November 2014 meeting was that they got tired of cutting production and having American frackers and Russians et cetera grab market share.

Gary Shilling

But most automotive dealerships are set up for customer acquisition - which is crazy when you consider the average cost of customer acquisition is $1,000 or more.

Arthur Middleton Hughes

The determination of the value of an item must not be based on its price, but rather on the utility it yields. The price of the item is dependent only on the thing itself and is equal for everyone; the utility, however, is dependent on the particular circumstances of the person making the estimate. Thus there is no doubt that a gain of one thousand ducats is more significant to a pauper than to a rich man though both gain the same amount.

Daniel Bernoulli

The successful producer of an article sells it for more than it cost him to make, and that's his profit. But the customer buys it only because it is worth more to him than he pays for it, and that's his profit. No one can long make a profit producing anything unless the customer makes a profit using it.

Samuel B. Pettengill

The worth of things can't be measured by what they cost but by what the cost you to get it, that if anything costs you your faith or your family, then the price is too high, and that there are some things that will never wear out.

Bob Dylan

We must be prepared to pay a price for freedom, for no price that is ever asked for it is half the cost of doing without it.

H. L. Mencken

The problem with Wal-Mart is that it's a business model premised on offering the customer low prices at any cost - any cost to society, any cost to workers. They've got a lot of competition and have influenced people to follow their model through simply providing a model that is so successful at making profits.

Liza Featherstone

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.

Henry Ford

A Quote by Brian Tracy

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