A Quote by Bruce Barton

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

Bruce Barton

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Abiding Act Advertisements Advertising Been Brass Cymbals Deep Goods Intelligence Many Men Merits Much Name People Persuade Readers Regarding Respect Sell Sincerity Which Written

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Bruce Barton
American - Author
August 5, 1886 - July 5, 1967

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

Tim Wu

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Leo Burnett

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.

Yvon Chouinard

I didn't want to be a writer, but I became one. And now I have many readers, in many countries. I think that's a miracle. So I think I have to be humble regarding this ability. I'm proud of it and I enjoy it, and it is strange to say it this way, but I respect it.

Haruki Murakami

Great advertising is the expression of deep emotional sincerity.

Storm Jameson

I should say sincerity, a deep, great, genuine sincerity, is the first characteristic of all men in any way heroic.

Thomas Carlyle

While readers know that advertisements keep the product cost low, they still buy a newspaper for its editorial content and not for its advertisements.

Sucheta Dalal

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy

Ours is the country where, in order to sell your product, you don't so much point out its merits as you first work like hell to sell yourself.

Louis Kronenberger

I like referring to the saxophone and having a guitar lick instead. Same with the cymbals; having the cymbals and not playing cymbals.

Mike Gordon

When we have intelligence resulting from sincerity, this condition is to be ascribed to nature; when we have sincerity resulting from intelligence, this condition is to be ascribed to instruction. But given the sincerity, and there shall be the intelligence; given the intelligence, and there shall be the sincerity.

Confucius

One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.

Tim Wu

When I was little, my father used to sell guns and ammo at a sporting goods store, but I always told everyone he was an arms dealer, because it sounded more exciting.

Jenny Lawson

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Paul Arden

This Book had to be written by one of three people: good men, bad men or God. It couldn't have been written by good men because they said it was inspired by the revelation of God. Good men don't lie and deceive. It couldn't have been written by bad men because bad men would not write something that would condemn themselves. It leaves only one conclusion. It was given by divine inspiration of God.

John Wesley

A Quote by Bruce Barton

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