A Quote by Bryant H. McGill

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters. — © Bryant H. McGill
Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.
The Manchurian Candidate was the most important movie I was in, let's face it.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
The CIA's research program is described in a book called The Search for the Manchurian Candidate.
The CIA's research program is described in a book called "The Search for the Manchurian Candidate."
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
During 'Manchurian Candidate' - that role originated with Laurence Harvey, and I studied everything he did. I would never be able to reproduce that performance, but I got a lot of ideas from watching it.
We want to overthrow the imperial power not because it is Manchurian but because we want republicanism... We republican revolutionaries can never have the notion of becoming emperors after the revolution, like all the peasant rebels did in the past.
Something mysterious happens to a curious, fully engaged mind - and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
What I say is it's not that Obama hates America. It's not that he's a traitor, that he's a secret Muslim, that he's a Manchurian Candidate. He simply subscribes to an ideology that thinks it would be good for America to have a diminished economy and a diminished role in the world. In other words, Obama is all about what he perceives as global justice.
The Masters is not greedy. You wanna buy a Masters souvenir logo shirt? Sure, let's go over to the nearest Ralph Lauren boutique. Oops, you can only purchase Masters memorabilia at the Masters, this one week of the year.
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.
There is huge money to be made - by candidates, by book publishers, by merchandise peddlers - from small-dollar conservative consumers who are as enraged by their own party's establishment as they are the Obama White House.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
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