I don't make records for this medium with which we're going to sell it. The selling of it can never be more important than what you're actually making. There's too much of that in the world - in everybody's world, not just in music. There's too much, "Are you hip to this kind of stuff?" "Hey, this is cool." "Are you hip to it, because this is what we're selling today?" I think it's bullshit.