A Quote by Burnie Burns
I started one of the first online video companies way back in 2003.
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With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.
An awful lot of successful technology companies ended up being in a slightly different market than they started out in. Microsoft started with programming tools, but came out with an operating system. Oracle started doing contracts for the CIA. AOL started out as an online video gaming network.
Video is moving online in a big way. It's proven to be a challenging market for some companies that start out as a pure Internet company such as Joost.
The problem with educating in online video is that online video is funded by advertising almost exclusively.
The first video I shot for "A Zip and a Double Cup"â€"I have two versions, a remix video and a the originalâ€"because I wasn’t really trying to do anything. I just came home and got kind of high and shot a video in the parking lot. I just shot the video how I wanted to do it and posted it online and the next day it went crazy.
I am a professional creator of online video and I have had that job since the moment of its existence. I'm also something of a professional advocate for, and follower of, online video.
I respect people that are die-hard film people, but I started on video. I started on Hi8 video and mini-DV, and I made skate videos. So, I love film, and I love the way it looks, but I also love the way crappy video looks, or VHS. I've always been a fan of whatever the look is that's appropriate for what the feeling is.
Baking has always been one of my many hobbies. After I uploaded my first baking tutorial video, I got a really positive response from the online community, and they started to demand more videos like that.
I always think about the fact that PewDiePie, who has tens of millions of followers, started with zero. All of my favorite creators started with zero. And all it takes is one video to dive deep, and you are officially a YouTuber. So you've got to make that first video. It's not going to be your best, but you will learn as you go.
Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.
The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.
There are times when you need to step back and realize that movie studios today are not necessarily the same things that they were many years ago. Many movie studios are international conglomerates now. They own everything from theme parks to toy companies to T-shirt companies to video companies. There's a lot of different wheels to be greased.
I worked at Salon.com way back when they started, and there's just unmeasurable value to distributing words online, too, but I still get my news from the newspaper in the morning.
I am a kid from the '70s, when video games first started coming out, so I definitely have to say I am a video game junkie to this day.
When we first started our internet company, 'China Pages', in 1995, and we were just making home pages for a lot of Chinese companies. We went to the big owners, the big companies, and they didn't want to do it. We go to state-owned companies, and they didn't want to do it. Only the small and medium companies really want to do it.
We started on April 1, 2003. So long ago, you couldn't watch video in a web browser; you had to watch it in a different player, like in Quicktime player or something like that.
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