A Quote by C. K. Prahalad

The future lies with those companies who see the poor as their customers.

C. K. Prahalad

Quote Topics

Companies Customers Future Lies Poor See Those

Quote Author

C. K. Prahalad
Professor
August 8, 1941 - April 16, 2010

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

Marc Benioff

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Brian Chesky

As each year and debate passes, more broadband companies will start to see that their future lies not in restricting an open Internet but in betting on it.

Marvin Ammori

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.

Paul Walker

Companies need to weed out drivers who dont drive well or have got poor ratings from the customers.

Bhavish Aggarwal

I shall not be deterred by people who don't see where the future of Africa lies. It is the short-sighted people who put their opinions in writing. They don't understand that the future of all countries lies in processing.

Yoweri Museveni

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Uday Kotak

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

Mark Zuckerberg

The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.

Charlie Bell

The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.

Andy Dunn

We're going to stand with working people. We're going to take on the billionaire class. We're going the take on the drug companies and the insurance companies. We're going the take on Wall Street. That's where I think the future of the Democratic Party lies.

Bernie Sanders

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

Nicholas Negroponte

Most companies don't want their data co-mingled with other customers. Small companies will tolerate it.

Larry Ellison

From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.

Samuel J. Palmisano

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.