A Quote by C. Robert Cargill

I think the experience of getting an audience a little bit tense and shocking them with a jump scare, and then moving on it can be cheap and easy. The harder thing is to get them unnerved and disturbed in a growing way. That starts off easy and increases all the way through the picture.
The only way to resonate at a level that persuades is to know who you are addressing. If it's true that the Audience is the hero, you need to spend time thinking about them. Really getting to know them to the point it feels like they are a friend. May times we picture our audience as a large clump of strangers. Instead, you need to picture them as individuals standing in line to have a personal conversation with you. It's easy to persuade a friend, you need to think about your audience until you know them as a friend.
Drugs are so easy to get in the ghetto. They might not be easy to get in nice areas like Beverly Hills, but in Long Beach and Compton and South Central they're easy to get. They don't drop those drugs off in Beverly Hills. They drop them off in the ghetto. Then they tell us it's wrong to sell them. Well, we didn't bring them here. We just sell them. I was selling, like I sold newspapers.
The music is pretty relentless. You've got to find some way of letting the audience breathe for a minute, give them a little bit of air - but not too much. Otherwise it would get real intense. The room would get very tense.
The easy way is efficacious and speedy, the hard way arduous and long. But, as the clock ticks, the easy way becomes harder and the hard way becomes easier. And as the calendar records the years, it becomes increasingly evident that the easy way rests hazardously upon shifting sands, whereas the hard way builds solidly a foundation of confidence that cannot be swept away.
I never look at twists as a way to trick the audience. Obviously, I think a good story has surprises and unexpected turns, and you always want to do that with an audience. But it has nothing to do with conning them or making them believe so strongly in one thing and then kind of going the other way.
Bad habits are easy and discipline is hard-and “easy” is where people gravitate. A good work ethic requires a painstaking daily effort. Easy typically leads to a life long list of problems but the discipline of having a plan leads to an extraordinary rewarding life. In the long run, the easy way makes life harder and the harder way makes life easier.
It has been my experience that if we make the effort to listen to people when we meet them, and work to get to know them a little, it is then easy to find something likeable in practically anyone.
It's easy to look at the vampires as a metaphor for any feared or misunderstood group. It's also easy to look at them as a metaphor for a shadow organization that says one thing and has a completely different agenda on their mind, and anybody who gets in their way, they just get rid of them. Does that sound familiar?
It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
There's a lot of movies, and I've made some of them that could be categorized this way, but there's definitely been a trend in animated features of all types to be a little bit cynical, if you will, to have a little bit of 'knowing' humor to them, kind of a wink to the audience.
Our band tries and be as personable with fans as possible because up until the last two months it's been very bearable and easy to get to know fans on first name basis, especially the fans who come to multiple shows. Now its getting a little bit harder with new people and it's a little overwhelming so we're trying to strike the balance of being a very public band that establishes a relationship with the audience.
Beauty has became a pejorative word in art. It was not something one should aspire to, because it was pedestrian. Beautiful things became cheap and easy. If it's cheap and easy, then upper classes aren't going to aspire to it. So, they have to find something more esoteric. I wanted the paintings to be realistic enough that you would have the ability to forget that I'm showing them to you.
Baseball and football are very different games. In a way, both of them are easy. Football is easy if you're crazy as hell. Baseball is easy if you've got patience. They'd both be easier for me if I were a little more crazy - and a little more patient.
I'd rather get a good clean laugh with good material, than an easy laugh by swearing or shocking. That's not clever or comedic, anybody can get a laugh that way, it's too easy.
Life is not always easy. And that is a major reason why it is so precious. Many of life's best rewards are possible only because you must work your way through difficult challenges to get to them. If everything in life were easy, there would be no opportunity for real fulfillment.
Anyone can do shock value. Develop enough tension and cue the music right, then have something jump out: It's almost impossible not to jump in your seat. But that doesn't leave any effect on you when you leave the movie theater. To me, the best horror is psychological horror. The Exorcist, The Shining, The Omen, things that kind of stick with you long after you've seen them. It's what you don't see. It's letting the audience think a little bit, not spelling it out for them. Giving them credit for using their own imaginations rather than sticking in gags and tricks.
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