A Quote by C. Wright Mills

Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.

C. Wright Mills

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Aims Another Appeal Before Comic Comic Strip Comic Strips Commercial Common Common Denominator Cultural Denominator Emotions Equal Everyone Everyone Is Equal Fiction Images Incidence Itself Jazz Kind Like Machines Mannerisms Mass Mass Media Masses Media Movies Nearly One Way Opera Pulp Scheme Set Soap Soap Opera Standards Strips Technology Universal Urban Way

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C. Wright Mills
American - Sociologist
August 28, 1916 - March 20, 1962

For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.

Steven Johnson

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Alvin Toffler

I have never been a mass appeal kind of an actor, so I don't have to worry. I don't have to please everyone.

Konkona Sen Sharma

Those are the movies that we [with Evan Goldberg] always wanted to make. Pulp Fiction, Reservoir Dogs, the kind of movies where violence and comedy and characters kind of work together really well.

Seth Rogen

Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is "mass" or not. The mass is all that which sets no value on itself good or ill based on specific grounds, but which feels itself "just like everybody," and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else.

Jose Ortega y Gasset

The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitalism is not simply mass production, but mass production to satisfy the needs of the masses.

Ludwig von Mises

The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.

Clay Shirky

What we have in common is a mass men, a mass bureaucracy, and a manipulation of everyone to act smoothly, but with the illusion that he follows his own decisions and opinions.

Erich Fromm

Sinatra's melancholy was the melancholy of mass (old) media technology - the 'extimacy' of the records facilitated by the phonograph and the microphone, and expressing a peculiarly cosmopolitan and urban sadness.

Mark Fisher

Universal truth is not measured in mass appeal.

Immortal Technique

Besides kind of like the Wes Anderson, or, of course, a lot of the European movies, most everybody in the States, the big studios, make pretty much the same film. And we're kind of held to Pixar standards, or Disney standards, as it's kind of always been in the animation industry.

Genndy Tartakovsky

[Internet] is kind of like a hammer. The technology itself doesn't determine how its used. It depends on the social, cultural and economic context in which the technology is made available.

Noam Chomsky

Meanwhile, however, what’s most bothersome about Pulp Fiction is its success. This is not to be mean-spirited about Tarantino himself; may he harvest all the available millions. But the way that this picture has been so widely ravened up and drooled over verges on the disgusting. Pulp Fiction nourishes, abets, cultural slumming.

Stanley Kauffmann

It seems like once you get on any kind of mass media's bad side, you are like free-range chicken. It's like open season on you.

Xzibit

People don't go to see things in the theater for the same reasons that I do. And movies are about mass audiences. And so moviegoers are going for a different kind of drug than for a certain kind of literary quality.

Mike White

Saturday morning cartoons do that now, where they develop the toy and then draw the cartoon around it, and the result is the cartoon is a commercial for the toy and the toy is a commercial for the cartoon. The same thing's happening now in comic strips; it's just another way to get the competitive edge. You saturate all the different markets and allow each other to advertise the other, and it's the best of all possible worlds. You can see the financial incentive to work that way. I just think it's to the detriment of integrity in comic strip art.

Bill Watterson

A Quote by C. Wright Mills

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