A Quote by Calvin Coolidge

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising. — © Calvin Coolidge
It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.
Men are always more inclined to pitch their estimate of the enemy's strength too high than too low, such is human nature.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
Don't let the incidents which take place in life bring you low. And certainly don't whine. You can be brought low, that's OK, but don't be reduced by them. Just say, 'That's life.'
What was any art but a mould in which to imprison for a moment the shining elusive element which is life itself - life hurrying past us and running away, too strong to stop, too sweet to lose.
A reasonable estimate of economic organisation must allow for the fact that, unless industry is to be paralysed by recurrent revolts on the part of outraged human nature, it must satisfy criteria which are not purely economic.
But that Franklin trip changed me profoundly. As I believe wilderness experience changes everyone. Because it puts us in our place. The human place, which our species inhabited for most of its evolutionary life. That place that shaped our psyches and made us who we are. The place where nature is big and we are small.
It is sometimes said that because of our past we, as a people, expect too much and set our sights too high. That is not the way I see it. Rather it seems to me that throughout my life in politics our ambitions have steadily shrunk. Our response to disappointment has not been to lengthen our stride but to shorten the distance to be covered. But with confidence in ourselves and in our future what a nation we could be!
Having a magical element in a realistic setting without explanation seems to me to be the hallmark of fairy tales, which present us with a kind of metaphorical look at some aspect of our lives.
It is one of the great paradoxes of the stock market that what seems too high usually goes higher and what seems too low usually goes lower.
Of all the judgments we make through life, none are more important than the estimate we place on ourselves according to our own internal standards.
What does interest me is how difficult my culture seems to find it to look the dark side of life directly in the eye. It seems to me that if we look back at mediaeval culture, for example, we see a society which faces the reality of death and pain and limitation, because it has to. Our society, which is progressive and technological and seems to have a slightly fanatical utopian edge to it, gets very uncomfortable when anybody highlights the dark side of humanity, or the world we have built, or what we are doing to the rest of life on Earth.
For women, all women, whatever our sexuality, it's crucial to our health that we are able to separate sexuality from reproduction. I mean whether or not we can control when we give birth is the biggest element in our health, our education, our economic welfare, our life expectancy, everything.
When you're in an economic downturn, what you want is to create jobs and economic growth. And the recipe isn't Republican or Democrat. It's low taxes, low spending, less regulation, free trade.
Just so long as all our literature is pervaded with the thought that women are inferior, so long will our sex be held in a low estimate.
When you are sixteen you do not know what your parents know, or much of what they understand, and less of what's in their hearts. This can save you from becoming an adult too early, save your life from becoming only theirs lived over again--which is a loss. But to shield yourself--as I didn't do--seems to be an even greater error, since what's lost is the truth of your parents' life and what you should think about it, and beyond that, how you should estimate the world you are about to live in.
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