A Quote by Calvin Klein
The only way to advertise is by not focusing on the product.
Related Quotes
The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
If you have a good product. You don't need to advertise. You've done drugs? Did you ever see them advertised?
Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.
It's no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided.
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Ignore the glass ceiling and do your work. If you're focusing on the glass ceiling, focusing on what you don't have, focusing on the limitations, then you will be limited. My way was to work, make my short... make my documentary... make my small films... use my own money... raise money myself... and stay shooting and focused on each project.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.
Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
Pick three key attributes or features, get those things very, very right, and then forget about everything else… By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.
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