A Quote by Cameron Sinclair

It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival. — © Cameron Sinclair
It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.
Sustainability has become a religion in architecture - not that there's anything wrong with it - but I think it has to work both ways. Everyone thinks architecture has to be subservient to sustainability, but what if we thought in the other direction, like, what can sustainability do to make architecture more exciting?
When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.
Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.
Often, sustainability is discussed only in the context of energy. Energy sustainability is essential - but the word has a much broader meaning. It means long-term thinking about how we manage our businesses, invest in social spending, and plan for the future. This requires vision and leadership, and it requires citizen engagement.
But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
For me the protection of Planet Earth, the survival of all species and the sustainability of our ecosystems is more than a mission. It is my religion and my dharma.
When you gaze long into the Abyss of Sustainability, the Abyss of Sustainability also gazes into you.
Sustainability is the key to our survival on this planet and will also determine success on all levels.
Sustainability is especially ripe for political controversy and opposition because fundamentally it is a new paradigm that represents significant challenges to the status quo. The paradigm of sustainability, with its notions of limitations and carrying capacities confronts dominant paradigms of progress which do not recognize limits to unchecked growth
The key to understanding the future is one word: sustainability.
The two-word definition of sustainability is 'one planet.'
Sustainability is another word for justice, for what is just is sustainable and what is unjust is not.
Sustainability includes how you run your business, and my bottom line includes how you treat your people. Sustainability starts with your staff.
Positive deviance means doing the right thing for sustainability, despite being surrounded by the wrong institutional structures, the wrong processes and stubbornly uncooperative people. That is what sustainability-literate leadership means today. Surrounded by evidence of rampant unsustainability it is not possible to say 'I did not know'
The idea of sustainability can imply there is one perfect, unchanging future, if only we could work out how to get there. Resilience might be more useful, in that it assumes a dynamic environment and that perfection is impossible. You need to design systems to accommodate failure rather than eliminate it. By trying to be perfect, many visions of sustainability are quite brittle
If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is
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